Building Buildings

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

You can use this book to design a house for yourself with your family; you can use it to work with your neighbors to improve your town and neighborhood; you can use it to design an office, a workshop, or a public building. And you can use it to guide you in the actual process of construction.

In the tradition of her bestselling, award-winning phenomenon, The Giver, Lois Lowry delivers a story about censorship, comfort, complicity, and the radical power of books to open portals and unlock our humanity through our most powerful tool: the imagination. Twins Tessa and Theo live in a...

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.

Unlock the secrets to financial prosperity with "The S&P 500 Blueprint," a must-listen guide for anyone looking to build lasting wealth. Drawing on the timeless wisdom of Warren Buffett, one of the greatest investors of all time, this book demystifies the art of investing in the S&P 500, the cornerstone of smart, long-term investing.

Written and read by Marc Brackett, founding director of the Yale Center for Emotional Intelligence and author of the bestselling book Permission to Feel, comes an essential guide for regulating how we respond to our emotions in order to transform our lives. Success in virtually every aspect of...

Renowned child-development expert Dr. Karyn Purvis gives you practical advice and powerful tools you can use to encourage secure attachment in your family. You will benefit from Karyn’s decades of clinical research and real-world experience. Coauthor Lisa Qualls demonstrates how you can successfully implement these strategies in your home, just as she did in hers. You will learn how to simplify your approach using scripts, nurture your child, combat chronic fear, teach respect, and develop other valuable tools to facilitate a healing connection with your child.

The definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work. "What an asshole!" How many times have you said that about someone at work? You're not...

How do senior leaders, in their own words, describe the most effective leaders - the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders describe the kind of leader that undercuts the organization's capacity and capability to create its future? This book, based on groundbreaking research, shows how senior leaders describe and develop leadership that works, that does not, that scales, and that limits scale.

This "profoundly wise" look at how to foster connections, attachment, and resiliency explains why working through discord is the key to better relationships. (Sue Johnson, bestselling author of Hold Me Tight) You might think that perfect harmony is the defining characteristic of healthy...

This audiobook uses engaging nonfiction text and hands-on projects to help young listeners explore real-life rolling vehicle engineering projects, including the science behind how these vehicles are planned and built.

This audiobook uses engaging nonfiction text and hands-on projects to help young listeners explore real-life flying vehicle engineering projects, including the science behind how these vehicles are planned and built.

Master the craft of effective communication with the audiobook "The Art of Public Speaking" by Dale Carnegie, a timeless classic that has transformed the public speaking skills of countless individuals. Renowned for his wisdom and practical advice, Dale Carnegie offers invaluable techniques that can help anyone become a confident and persuasive speaker. In "The Art of Public Speaking," Carnegie breaks down the essentials of delivering compelling speeches and presentations.

There comes a time in every competitive athlete's life when the cheering stops, and it's time to move on to other pursuits. Written by a former Division 1 football player and Academic All-American, The Way of the Athlete argues that sports prepares athletes for this transition by instilling qualities that contribute to academic, business, and personal success.

I thought volunteering to be put into cryostasis for three days would be a great way to make some extra cash. Apparently, the rest of the world thought it would be a great time for an all-out nuclear war. Destruction was unleashed on such an incredible scale they say the very laws of physics changed. Now, massive mutants roam the city, looking for something—or someone—to eat. Violent gangs fight for control of the city's remains. Strange, human-animal hybrids are now part of our struggling societies. And perhaps strangest of all, magic is now real. Yeah, I'm still trying to process that one.

If you’re in restoration, you know what I mean — hustle worked, until it didn’t. One day, you were drying carpets, and the next you were running a restoration company. Now, you’re looking around for the resources: the business acumen, the cashflow answers, or the simple organizational tools to scale a thriving company. And my guess is, you’ve looked, but those tools have been hard to find, because no one’s ever provided a resource like that, specifically for restorers. That is, until now!

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose, and a lot more fun. In this book she offers you the same direct, no-BS coaching she's given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she'll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.

A New York Times bestseller! From Edgar Award–winning novelist, playwright, and story-songwriter Rupert Holmes comes a diabolical thriller with a killer concept: The McMasters Conservatory for the Applied Arts, “a fantasy academy laid out like a combination of Hogwarts, Downton Abbey, and a...

With Dr. Harley's expert guidance, couples will be able to avoid the major causes of marital unhappiness and disappointment. Instead of tearing their marriage apart, they will learn to build it into the marriage they had needed and wanted. This book is a perfect companion to His Needs, Her Needs and will be useful to pastors, counselors, and couples.

When a back-alley brawl leaves me marked with a bizarre Celtic crest on my back, I become a beacon for all things whacked and weird. My dad is obviously freaked when he sees the tat, but he won't discuss it. So, I do what any stubborn redheaded lass would - I ignore all advice and fly to the Emerald Isle to get answers. And yeah...you know that saying about hindsight being 20/20? True story.