Building Business

Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

Dive into the world of entrepreneurship with 'How to Start a Print-On-Demand Business'. This guide offers aspiring business owners a comprehensive blueprint for launching a successful print-on-demand (POD) venture. Whether you're starting with limited funds or looking to expand an existing operation, learn how to capitalize on trends, build a brand, and reach your target audience with minimal risk. From idea generation and product selection to creating an online storefront and leveraging marketing strategies, this book provides actionable insights to help you thrive in the POD marketplace.

Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

Your organization's culture can feel like something that has a life of its own; it's long-standing, inherited, and seemingly impermeable - in fact, a strong culture is often an obstacle to doing new things or going in new directions. But leaders are the stewards of a company's culture and have the power to shape it. The best leaders know that organizational culture is a fundamental and powerful management tool that can drive positive outcomes.

A New York Times bestselling author and leadership coach shares his invaluable secrets for successfully motivating people to action in low-trust, high-stakes environments. For years, Scott Mann worked in environments where nobody was coming to save him, his men, or the exhausted majority of...

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

An essential guide on how to build and run a creative business from ten of the world's most inspiring entrepreneurs, including multi-Grammy winner Nile Rodgers, culinary legend Ruthie Rodgers, and Emmy-winning producer of The Crown, Andy Harries. Their stories, actionable advice, and recommendations will help your business thrive and fuel your life potential. The Creative Entrepreneur is a call to adventure, inviting you to think from the perspective of a mission-driven creative professional.

Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Everything you need to run your business as an author. This is not a book on creativity or the craft of writing. This is not a book for hobbyists. This is a book that will take your writing into the realm of actually paying the bills. You will learn how to go from being an author to running a business as an author.

What is 8? 8 is a record of a chapter of my life. As I reflected on the last couple of years and wrote this book, I realized my biggest personal and professional goal was to become incredibly financially successful by the time I hit 30 years of age. It became my identity and the way I valued myself as a young man. Part business book, part memoir, 8 is packed with personal stories and insights from my experience walking on earth thus far.

Brain Tools for the Busy: Building Resilience through Neuroscience and Eastern Wisdom is an essential guide for those navigating the demanding challenges of their busy lives, without the luxury of slowing their pace. Guided by neuroscience expert and renowned executive coach Jay Rai, this work serves as your framework for mastering resilience.

Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: developing a success mindset, understanding the business of the beauty business, finding your niche, diversifying with multiple streams of income, growing your platform to grow your profits, preparing for the unexpected, and planning for your future.

Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.

Make money successfully selling the most elusive, expensive spice on Earth—Growing Saffron for Profit will help lead the way! Do you want to take your love for gardening on another level? Have you always wondered what it’s like growing saffron and how people make money off of it? Are you looking for a comprehensive saffron business resource that will tell you exactly what to do to make it big? Even if you’ve never handled saffron or your own business before, Growing Saffron for Profit can certainly give you the clarity you need to get started.

This new offering from management expert Gary S. Topchik, coauthor of The First-Time Manager, Fifth Edition, covers the basics of team building, giving novice managers all the activities and information they need to achieve team-building success. From making the transition from team member to team leader, to holding team members accountable, to managing challenging situations and resolving conflict, The First-Time Manager's Guide to Team Building tells listeners how their own management style can influence how successful their teams become.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.