Building Business

Overthinking Books for Women is an enlightening trilogy meticulously designed to guide women through the complex maze of overthinking towards the serene landscapes of self-awareness, enriched relationships, and emotional resilience. This comprehensive series serves as a beacon for those seeking to dismantle the barriers of over-analysis that hinder personal and relational growth, employing a compassionate and empowering narrative to foster a transformative journey of introspection and connection.

Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

A New York Times bestselling author and leadership coach shares his invaluable secrets for successfully motivating people to action in low-trust, high-stakes environments. For years, Scott Mann worked in environments where nobody was coming to save him, his men, or the exhausted majority of...

Your organization's culture can feel like something that has a life of its own; it's long-standing, inherited, and seemingly impermeable - in fact, a strong culture is often an obstacle to doing new things or going in new directions. But leaders are the stewards of a company's culture and have the power to shape it. The best leaders know that organizational culture is a fundamental and powerful management tool that can drive positive outcomes.

Build a record-breaking, world-class team that maximizes your profitability and increases your freedom as an entrepreneur. I’ve led teams that drove 100s of millions of dollars in sales while working in my corporate career. Only to find that the world of entrepreneurship didn’t view building teams the same way the corporate world did. However, I knew that without a team in place, you can’t truly scale your company. You can make sales, you can market, you can serve, but without a team, you will be severely limited in the way your company is able to grow.

There’s nothing more frustrating than an unproductive meeting - except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings - in person or online - without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by

“A definitive guide to engaging with members of Gen Z in the workplace.” —Publishers Weekly What if your greatest challenge could become your greatest solution? Generation Z has entered the workforce and are challenging leaders in ways they have never experienced before. Gen Zers often...

The people we surround ourselves with may impact our lives more than any other factor, yet most people leave their social lives to chance. What would happen if you treated social skills as though they were indeed skills and became proactive about your social life? Superhuman Social Skills is a transformative book that analyzes and explains how to be likeable, how to converse, how to tell stories, how to make friends, and how to combine those friends to create an incredible social circle.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are!

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Actively grow your leadership skills day-by-day with this timeless wisdom—comprised from fourteen of New York Times bestselling author John C. Maxwell's greatest leadership books. The Maxwell Daily Reader draws its unique power from an ageless truth: the heart of leadership is created by...

What is 8? 8 is a record of a chapter of my life. As I reflected on the last couple of years and wrote this book, I realized my biggest personal and professional goal was to become incredibly financially successful by the time I hit 30 years of age. It became my identity and the way I valued myself as a young man. Part business book, part memoir, 8 is packed with personal stories and insights from my experience walking on earth thus far.

Make money successfully selling the most elusive, expensive spice on Earth—Growing Saffron for Profit will help lead the way! Do you want to take your love for gardening on another level? Have you always wondered what it’s like growing saffron and how people make money off of it? Are you looking for a comprehensive saffron business resource that will tell you exactly what to do to make it big? Even if you’ve never handled saffron or your own business before, Growing Saffron for Profit can certainly give you the clarity you need to get started.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

Unleash your leadership potential with this need-to-know guide, direct from the playbooks of America's most trusted leadership expert, John C. Maxwell. No matter who you are, you can lead—and lead well. That is the message?New York Times?bestselling author John C. Maxwell gives in this...

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

This is a complete guide to how to create a plan for, open, operate, and market a new small business. This book intends to help you overcome fear and inspire you to own and operate your own small business.

Your happiness and your success depend on your working relationships. Every working relationship can be better. This book shows you how to build the best possible relationship.