Building Business

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

An essential guide on how to build and run a creative business from ten of the world's most inspiring entrepreneurs, including multi-Grammy winner Nile Rodgers, culinary legend Ruthie Rodgers, and Emmy-winning producer of The Crown, Andy Harries. Their stories, actionable advice, and recommendations will help your business thrive and fuel your life potential. The Creative Entrepreneur is a call to adventure, inviting you to think from the perspective of a mission-driven creative professional.

Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.

Actively grow your leadership skills day-by-day with this timeless wisdom—comprised from fourteen of New York Times bestselling author John C. Maxwell's greatest leadership books. The Maxwell Daily Reader draws its unique power from an ageless truth: the heart of leadership is created by...

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

What is 8? 8 is a record of a chapter of my life. As I reflected on the last couple of years and wrote this book, I realized my biggest personal and professional goal was to become incredibly financially successful by the time I hit 30 years of age. It became my identity and the way I valued myself as a young man. Part business book, part memoir, 8 is packed with personal stories and insights from my experience walking on earth thus far.

Brain Tools for the Busy: Building Resilience through Neuroscience and Eastern Wisdom is an essential guide for those navigating the demanding challenges of their busy lives, without the luxury of slowing their pace. Guided by neuroscience expert and renowned executive coach Jay Rai, this work serves as your framework for mastering resilience.

An Instant New York Times Bestseller Terrific advice, insightful stories, and powerful life lessons curated by Dana Perino the #1 New York Times bestselling author of And the Good News Is . . . and beloved co-host of Fox News' The Five and America’s Newsroom, inspired by her friends and...

Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: developing a success mindset, understanding the business of the beauty business, finding your niche, diversifying with multiple streams of income, growing your platform to grow your profits, preparing for the unexpected, and planning for your future.

Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.

Make money successfully selling the most elusive, expensive spice on Earth—Growing Saffron for Profit will help lead the way! Do you want to take your love for gardening on another level? Have you always wondered what it’s like growing saffron and how people make money off of it? Are you looking for a comprehensive saffron business resource that will tell you exactly what to do to make it big? Even if you’ve never handled saffron or your own business before, Growing Saffron for Profit can certainly give you the clarity you need to get started.

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

As a leader, you have work that is complex, full of ups and downs. Your ability to be resilient - to pick yourself up after setbacks and keep on going no matter the challenges - is critical not only to successful leadership but also to fostering teams, generating collaboration, and igniting your organization. In this breakthrough book, veteran consultants Joan McArthur-Blair and Jeanie Cockell show that Appreciative Inquiry can be an invaluable tool to build that resilience.

Do you secretly hate exercising? Struggle to stick with a program? Millions of people try and fail to stay fit. But what if "exercising" is the real problem, not you? Motivation scientist and behavior expert Michelle Segar?translates years of research on exercise and motivation into a simple...

Do you wish you had more qualified, committed, and mission-oriented leaders in your church to share the ministry workload? Do you have a passion for cultivating the God-given leadership gifts in others? Most pastors say that the need to identify and develop leaders is critical to the health and...

Are you a numbers enthusiast with a knack for organization? 'How to Start a Bookkeeping Business' guides you through transforming your skills into a lucrative business. This comprehensive guide is designed for both newcomers to the field and experienced bookkeepers looking to take their services to the next level. From understanding the core services you can offer to mastering marketing strategies tailored to attract clients, this book covers all essential aspects of launching, managing, and expanding a bookkeeping business.