Building Business

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Explore transformative wisdom in The Katana Mindset, a unique guide that links the ancient art of Japanese sword-making to personal growth and resilience. Based on years of experience in Japan's hospitals, dojos, and monasteries, this book illustrates how forging a katana mirrors our journey toward strength and purpose.

This paradigm shifting how-to guide effortlessly teaches you how to outwit liars and get them to reveal the truth—from former FBI agent and author of the “practical and insightful” (William Ury, coauthor of Getting to Yes) bestseller The Like Switch. Unlike many other books on lie...

The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure-and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people...

Networking: It’s the most effective way to build a career, right? It is if you do it the right way, building trust along with your list of contacts. Tiffany Pham, author of You Are a Mogul, shows you how making connections is just the start. How you treat them is what really matters. Pham teaches you how to be a giver and not an exploiter, treating your network as a collection of lasting friendships that require nurturing and communication. She shares how networking can help you conquer imposter syndrome by giving you opportunities to show your strengths.

Beyond Fan Followers: The Journey from Social Influence to Lasting Impact In a world where social media followers are often equated with success, Beyond Fan Followers offers a powerful roadmap for transforming fleeting digital attention into authentic, meaningful influence. This book challenges the traditional concept of fame and gives listeners the tools they need to cultivate true connection and impact that goes far beyond the surface level of likes and shares.

If you’re in restoration, you know what I mean — hustle worked, until it didn’t. One day, you were drying carpets, and the next you were running a restoration company. Now, you’re looking around for the resources: the business acumen, the cashflow answers, or the simple organizational tools to scale a thriving company. And my guess is, you’ve looked, but those tools have been hard to find, because no one’s ever provided a resource like that, specifically for restorers. That is, until now!

“There is no ‘i’ in “team.’” “No man is an island.” “A chain is only as strong as its weakest link.” You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can only take you so far. Ultimately...

Learn how these author-entrepreneur moms hit a wall, pivoted, built even stronger businesses, and now each has a million-dollar story making a difference and changing their children’s lives. Best of all, they’ll share with you secrets of building wildly successful businesses while raising entrepreneurial kids; businesses like real estate investing, buying and flipping real estate, network marketing, blogging, finance, ecommerce, Fulfillment by Amazon, and more!

The updated Thin Book of Trust offers a framework that supports trust building as a workplace competency. It is based on the idea that building trust is a competency, a set of skills that can be learned, improved, and practiced. It will help you continuously improve your ability to build and maintain trust with others. It can also help you create and contribute to a high-trust culture at work.

NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to...

Read by the author. Whether you’re thinking about starting a consulting business or have been coaching for a while, Coach Builder will give you the 8-step plan every self-employed coach needs to be successful. Have you experienced a moment when you realized your career wasn’t as secure or...

“This book is one of the most worthwhile and immediately usable reads I have come across in a long time.” –Kiplinger Read by the author. Want to stand out from the crowd? We have studied 30,000 top leaders and have discovered the 12 habits they share that make them as rare as a unicorn...

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

What can a one-time mob boss teach you about how to run a business? I'll Make You an Offer You Can't Refuse, written by a former member of the Colombo crime family, promises an insider's view of the mob that will change the way you do business forever. The first thing you'll learn? Get a plan...

The Business is a tale of drugs, prostitution, and a young girl's fight for survival - against all the odds. Imelda Dooley is scared. She's played hard and fast and now she's been caught. She's pregnant and now she's on her own. Her father, not a man to mess with, will see that somebody pays for this. And it's not going to be her. So Imelda Dooley tells a lie. A lie that literally causes murders. When Mary Dooley's husband is killed in the night's events, she knows she must graft to keep the family afloat. And graft she does.

With Results, Not Reports, Peter Follows, CEO of Carpedia International, provides business leaders with a framework for lasting improvements in performance and profitability. Carpedia has a remarkable success rate in large-scale improvement programs, helping clients achieve their improvement goals over 90 percent of the time. In this book, Peter explains how to achieve sustainable improvement through the dynamic management of process, performance, and people, emphasizing that all three components have an interdependent relationship and that the key is to address them concurrently.

The Senior Vice President of Christie’s and seasoned auctioneer Lydia Fenet, with her “razor-sharp humor and her don’t-mess-with-me gavel strike” (Mariska Hargitay, star of Law & Order: Special Victims Unit), shares the secrets of success and the strategies behind her revolutionary sales...

Once a teenaged mom, Ronessa "Ronne" Brown defeated the odds by stepping over the stereotypes surrounding her to take her family's destiny into her own hands. Ronne's "no excuses" mantra transformed their lives, from being stuck an endless cycle of "jobs" to becoming a millionaire - all by teaching herself how to monetize Instagram. And so can you.

This new offering from management expert Gary S. Topchik, coauthor of The First-Time Manager, Fifth Edition, covers the basics of team building, giving novice managers all the activities and information they need to achieve team-building success. From making the transition from team member to team leader, to holding team members accountable, to managing challenging situations and resolving conflict, The First-Time Manager's Guide to Team Building tells listeners how their own management style can influence how successful their teams become.