Building Business

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we...

Character is something intrinsic to us all; it forms and reveals who we are. Unbeknownst to many, character is foundational to our judgment, behavior, and leadership. As we tackle the grand challenges of our time, strength of character guides us to make better decisions, creates greater well-being, and contributes to human flourishing. For those who lead—whether in the public, private, not for profit, or education sectors—a greater understanding of character will challenge your thinking, inspire new ideas, and elevate your personal and professional performance.

Anyone that has been a service manager knows the job is incredibly stressful. I discovered that I could manage my stress level and generate amazing net profit by always keeping a finger on the pulse of the drive-through. You can turn your service lane into a profitable, minimally stressful environment you can be proud of, and "Gold Standard Service Advisors" are the key to it all.

Transform workplace structures and empower cultures of care—a practical guide for nonprofit leaders and social justice organizations This book is a powerful call for nonprofits and movement organizations to rethink their internal systems and processes—and to bring workplace culture and...

Success in business is not just about what you achieve—it’s about how you lead. The Success Guide: How to Thrive in the Corporate Environment offers a focused roadmap to achieving peak performance, leadership excellence, and a trust-based culture.

Using a simple five-step approach, best-selling author and digital-marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multimillion-dollar businesses. Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete how-to guide for making it a success.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

"Building Better Relationships" provides actionable strategies for construction professionals to elevate their business by prioritizing strong relationships. Emphasizing trust, transparency, and genuine connection as the foundation for success, the book introduces the "Relationship Bank Account," a framework for understanding how interactions build or erode goodwill. Readers will learn to practice empathetic listening, manage expectations strategically, and skillfully handle conflicts, turning challenging situations into opportunities to reinforce trust.

You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business. Fear not, "The Affiliate Marketing Bible" is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This audio-book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.

In The Culture Solution, business consultant and The New York Times best-selling author of The Dream Manager and Off Balance presents the six enduring principles of a dynamic culture, designed in a way that is both intensely practical and inspiring. If you want to grow your business; attract, grow, and retain top talent; learn the key to hiring in the 21st century; teach every person in your organization that they have a role to play in making the culture better today than it was yesterday, this book is for you and every person on your team.

In today's fast-paced world, more and more organizations require rapid application development with reduced development costs and increased productivity. This practical guide shows application developers how to use Power Apps, Microsoft's low-code, no-code application framework that helps developers make apps faster, modernize business processes, and solve tough challenges. Author Arpit Shrivastava provides a comprehensive overview of designing and building cost-effective applications with Microsoft Power Apps.

Brain Tools for the Busy: Building Resilience through Neuroscience and Eastern Wisdom is an essential guide for those navigating the demanding challenges of their busy lives, without the luxury of slowing their pace. Guided by neuroscience expert and renowned executive coach Jay Rai, this work serves as your framework for mastering resilience.

Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are!

Tony DiSilvestro is the master at experience creation. He’s scaled dozens of businesses and shares everything you need to know about how to do the same. In The Business Scaling Blueprint, DiSilvestro walks you through exactly how to apply these principles to your own business. He is the founder of over thirty-one businesses including Ynot Italian, Ynot Build and Design, Ynot Wind and Solar, and Employee Launch.

Do you feel that life is slipping by so fast that you might never get the chance to live with the meaning, happiness and joy you know you deserve? If so, then this audiobook will be the guiding light that leads you to a brilliant new way of living. In this easy-to-read yet wisdom-rich manual, the author offers 101 simple solutions to life’s most complex problems, ranging from a little-known method for beating stress and worry to a powerful way to enjoy the journey while you create a legacy that lasts.

"Building Your Personal Trainer Business" by VentureNest Books is a comprehensive guide aimed at fitness enthusiasts looking to transition into a successful personal training career. The book addresses common challenges faced by aspiring trainers, such as creating a business plan, developing effective coaching strategies, and managing the entrepreneurial aspects of fitness. This guide provides actionable insights for both newcomers and experienced professionals in the health and wellness industry.

Talent-not products, strategy, or technology-is what drives growth and makes running a business rewarding. The New Talent Playbook gives business owners a clear, proven framework to build high-performing teams.