Building Business

Unleash your leadership potential with this need-to-know guide, direct from the playbooks of America's most trusted leadership expert, John C. Maxwell. No matter who you are, you can lead—and lead well. That is the message?New York Times?bestselling author John C. Maxwell gives in this...

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

Written with the verve of such works as The Big Short, The History of the Future, and The Spider Network, here is the fascinating, true story of the rise of Ethereum, the second-biggest digital asset in the world, the growth of cryptocurrency, and the future of the internet as we know it...

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven strategy to build your brand from scratch. Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT...

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

More and more organizations worldwide are using teams of employees to respond to adversity. Employees can no longer rely on their own knowledge, skills, and abilities to get their work done. Rather, employees have to work collaboratively with one another and combine their expertise to achieve the synergy and breakthrough thinking that is necessary to be successful at completing complex tasks in today's dynamic environments.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.

In this expanded third edition of the bestselling The Introverted Leader, Jennifer Kahnweiler equips introverted executives with essential tools for success in an extrovert-centric business world. With over 120,000 copies sold across multiple languages, this timely update addresses the evolving needs of introverted leaders, including navigating remote and hybrid work environments.

There’s nothing more frustrating than an unproductive meeting - except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings - in person or online - without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Anyone that has been a service manager knows the job is incredibly stressful. I discovered that I could manage my stress level and generate amazing net profit by always keeping a finger on the pulse of the drive-through. You can turn your service lane into a profitable, minimally stressful environment you can be proud of, and "Gold Standard Service Advisors" are the key to it all.

What can make the difference in your life today? How can two people with the same skills and abilities, in the same situation, end up with two totally different outcomes? Leadership expert John C. Maxwell says the difference maker is attitude. For those who have ever wondered what may be...

A New York Times bestselling author and leadership coach shares his invaluable secrets for successfully motivating people to action in low-trust, high-stakes environments. For years, Scott Mann worked in environments where nobody was coming to save him, his men, or the exhausted majority of...

The key to personal profit, productivity, and prosperity is enjoyment, enjoying your life and enjoying your work. Now everyone, from secretaries to CEOs, from house painters to housewives, can learn to mix business with pleasure and make every job a labor of love. The Joy of Working is a practical, down-to-earth guide that will help you radiate confidence and competence in everything you do. Step by step and day by day, this unique 30-point program is sure to make your job more satisfying, more exciting, and more fun.

When it comes to estate planning and the effective transfer of wealth, most discussions involving the terms wealth and money use those terms interchangeably. Although the two are not the same, most estate planners today do not even broach this concept with their clients or include the less-tangible aspects of wealth as they draft an estate plan. They simply develop an estate plan that prepares the family's financial assets to be dumped, divided, deferred, and dissipated among the members of the next generation.

Trust is a nonnegotiable for high -erforming relationships and organizations. Yet trust is fragile, and 90 percent of the behaviors that break it are subtle, fleeting, and unintentional. Drs. Dennis and Michelle Reina have rewritten this third edition of their best-selling, award-winning book Trust and Betrayal in the Workplace to empower everyone at every level of responsibility--not just leaders--to build and sustain trust in their workplaces.

What is 8? 8 is a record of a chapter of my life. As I reflected on the last couple of years and wrote this book, I realized my biggest personal and professional goal was to become incredibly financially successful by the time I hit 30 years of age. It became my identity and the way I valued myself as a young man. Part business book, part memoir, 8 is packed with personal stories and insights from my experience walking on earth thus far.

A “captivating and engaging” (Booklist) memoir by Nicole Walters, the daughter of Ghanaian immigrants who became a self-made multi-millionaire by showing others how to recognize their own strengths—and her own harrowing journey to the discover that she was worthy all along of the life of...

Strategic Business Influencers may not be as famous as mainstream celebrities, but they are converting the intangible benefits of influence into significant impact on their revenue and profits. In an increasingly skeptical environment, these leaders build trust and credibility previously reserved for big-name CEOs and target precisely the right audience to build strong, scalable relationships with their customers, investors, employees, and partners.