Business Advertising

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

Read by the author. A holistic approach to innovation, connection, and problem-solving that has no expiration date. Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and...

“A personal, provocative, and challenging book for career women who want less guilt, more life.” —Diane Sawyer Womenomics, the groundbreaking New York Times bestseller by Claire Shipman and Katty Kay, is an invaluable guide for this generation of professional women, provide...

With updated information on new types of loans From adjustable-rate mortgages to balloon loans, this friendly, easy-to-understand guide helps you find your way through the home-financing jungle. Bestselling real estate authors Eric Tyson and Ray Brown cover everything you need to know about the...

The opportunity to become rich has never been greater. With the advent of the Internet it is now possible to sell products without startup or overhead costs. Sell software and make between 50-75% commissions without having to say a word to anyone. You can literally make thousands, tens of thousands and even hundreds of thousands without picking up a phone or making a single sales call.

Want to flourish in a creative industry such as entertainment, marketing, advertising, PR, design, photography, media, or the arts? Would you love to score your dream job or start a business doing something you love and be earning a great income - but you aren't sure how to make that happen?...

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...

An award-winning conflict consultant offers a new path to take when agreement and collaboration seem impossible, and teaches us that when conflict resolution fails, we can achieve freedom instead—even without others’ cooperation. A founding CEO and his top salesperson are engaged in a heated...

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

The bestselling author of What I Wish I Knew When I Was 20's engaging and practical guide to how to become lucky, based on her classes at Stanford University and her popular TED talk. Much of what we call luck is the result of deliberate actions and consistent efforts. As Tina Seelig shared...

How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint. Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he...

“Vitally important, devastatingly thorough, and shockingly revealing…. After reading Primetime Propaganda, you’ll never watch TV the same way again.” — Mark Levin Movie critic Michael Medved calls Ben Shapiro, “One of our most refreshing and insightful voices on the popular culture...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

Transform your business into a legendary brand by following the red thread that connects powerful branding with captivating hearts and unwavering loyalty. LOYALNOMICS™: The Power of Branding is your ultimate guide to building a brand that survives and thrives in today’s fiercely competitive landscape.

In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing. This thorough manual is designed with the novice in mind, dissecting intricate ideas into manageable steps that can be implemented right away. Dean begins by outlining the basics, including what content marketing and copywriting are and why they are so important to companies in the digital era. However, this audiobook is not just about writing.

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.

This is an audiobook for artists and creative humans. The Rogue Artist's Art Marketing Guide helps artists and creatives figure out unique and fun ways of putting themselves and their art out there. Award-winning artist Rafi Perez brings his unique and silly experience and insight of marketing yourself as an artist using your own special brand of creativity.

Facebook advertising provides an advertiser with a huge outreach opportunity. It has certain unique advantages over other forms of advertising that makes Facebook advertising a must-have in any savvy advertiser’s arsenal. The benefits that accrue from Facebook advertising are quite significant, and you'll learn why and how to get started.