Business Advertising

Washington Olivetto é um dos maiores publicitários brasileiros, criador de algumas das mais marcantes, emocionantes e divertidas campanhas da propaganda nacional. Nesse audiolivro ele conta algumas histórias que ajudam a compreender como o grande publicitário criou o seu melhor personagem: ele próprio.

Do you sense we are living in a new world where everything seems upside-down, and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an enchanted brand. An enchanted brand is a new tool for managing the human side of business. Unlike brands of the past which are designed to sell, an enchanted brand is designed to serve.

Jason Burlin, known as an unconventional marketer, uses his 12 years of online marketing experience to write a cutting-edge book that teaches the fundamentals of paid advertising in the 21st century. While exploring every inch of paid advertising, the audiobook teaches marketing on a conceptual level to give businesses and advertisers a lifelong toolbox to create their own revolutionary advertising campaigns on any advertising platform.

Inside this very special program, you'll learn the secrets of mass media and consumer manipulation used by Fortune 500 companies to build their empires, and you'll discover how to apply this new-found knowledge to your own endeavors to produce amazing results, without spending thousands of dollars to do it.

Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

Key ideas on: copy, creative thinking, layout, media, marketing, merchandising, outdoor, packaging, production, retailing, research, and sales promotion. Plus a profile of successful work habits.

பலசரக்கு வியாபாரம் முதல் பன்னாட்டு கம்பெனி வரை விற்கும் பொருளை ப்ராண்டாக்கினால் ஒழிய விமோசனம் இல்லை என்பதை உணர்த்தி பளபளக்கும் வெற்றிக்கு கலகலக்கும் ப்ராண்டுகளை உருவாக்கும் கலையை கற்றுத் தரும் கோனார் கைட்.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward.

A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...

Relationship marketing is the way of the future and there is no better platform in existence to build a relationship with your ideal followers and customers than Facebook. Whether you want to become an influencer of millions, explode sales, spread your message, or build a new business from scratch, everything you need is in this audiobook. Most Facebook marketing books/courses over-complicate and under-explain; leaving you directionless and overwhelmed, fighting to get a positive ROI. That stops now.

Three books in one boxset.

The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.

От автора бестселлера Копирайтинг с нуля.Даниил Шардаков — опытный копирайтер и интернет-маркетолог, автор популярных курсов по написанию коммерческих текстов и статей.

We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. The world is changing to the individual's on-demand economy, which provides wonderful opportunities to become a businessman, build wealth, do remote work, and gain independence, from time to time.

Enter the mysterious word of advertising and get a job so unique that it requires no age limitations, tough trainings, or mental and physical qualifications. Prove your relatives, teachers, and friends who would constantly accuse you of being brainless wrong. Sounds great, isn’t it? Everything you wanted to know about how to become a great advertising guru, but didn’t know whom to ask is available right here in this book. It contains the most comprehensive specifications and do’s & don’ts for every aspiring advertiser. So, let us get started.

LinkedIn is a beast of a platform for socializing and business, and there is so much to know about this wonderful platform. It can be overwhelming to know everything, between learning the basics, creating a professional profile, building new relationships, and selling services. With the information in this audiobook, it's going to help you get up to speed on how to learn all this information and apply the information, today.

If you want to learn how to increase your sales and leads and grow your following fast, then check out this two-in-one audiobook. You'll learn how to use Facebook advertising and Instagram marketing to build a real audience and sell more.

This book doesn’t just tell you what to do but shows you exactly how to do it. From the very first chapter, you’ll discover an innovative approach combining emotional psychology, storytelling, and advanced persuasion strategies. You don’t need prior experience or endless hours of practice. Automatically, each chapter guides you step by step to master emotional copywriting and take it to the next level.