Business Advertising

Claude C. Hopkins gilt als Wegbereiter der modernen Werbung. In Scientific Advertising erfahren wir, wie Werbung zu einem "messbaren Wagnis" wird. Auch heute noch sind die Weisheiten aus dem Buch aktueller denn je. Wie bereits David Ogilvy sagte, jeder der im Entferntesten mit Werbung zu tun hat, sollte dieses Buch gelesen haben. (Er empfiehlt gleich sieben Mal)

Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.

Ready to quit your 9-to-5 and become the next big social media influencer? Stop scrolling and start reading because this is the only guide you'll ever need! "20 Steps to Becoming a Social Media Influencer: The Unfiltered Guide" by Leslie Javier offers a no-holds-barred roadmap to social media stardom. Want to gain followers and monetize your passion? How about connecting with people who actually matter?

Claude Hopkins a écrit "Scientific Advertising" en 1923, mais sa vision du comportement des consommateurs est toujours d'actualité. L'objectif était d'expliquer les règles de la publicité et ce qui pousse les consommateurs à acheter, afin que les retours publicitaires deviennent une certitude et non une supposition. Apprenez à utiliser ses techniques pour rédiger des publicités qui se vendent avec certitude.

Nowadays, people spend a tremendous amount of time on their phone, and if you learn to target the right audience Facebook Advertising and Instagram Marketing will help you sell almost anything. This book covers the latest strategies that are working on both platforms right now. YouTube has changed our world, opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And with the right roadmap, you too could be en route to real influence and income.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

Ever wonder what life was like inside an advertising agency? In this motivational and informative book, you will have a front-row seat to the inner workings of an advertising agency. No other book chronicles the day-to-day work of an advertising account executive during their first year on the job. This book is equal parts of education, inspiration, entertainment, and exposé. When you add them all together, it's 100 percent truth. The struggle and triumph is chronicled in this kiss-and-tell book about agency life and following your dream.

You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way.

Our book offers proven, cutting-edge techniques backed by real-world results and successes. Discover what truly works and why, turning your efforts into tangible results.

Are you interested in an online business? Do you have limited funds to invest and get started? Dropshipping could be the answer you’ve been looking for! Dropshipping is a low-risk business venture where you can safely trade without keeping stock, by transferring customer’s orders direct to a manufacturer. It’s so easy, anyone can do it. This book has been written by an experienced entrepreneur who has acted as a mentor for many students and business owners, helping them to create exciting and viable business models.

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

Are you a personal trainer? Are you looking to grow your business, but are not sure how to get started? Then this short book is for you. 14 Ways To Get More Personal Training Clients helps you understand what you need to do in order to scale up by recognizing the type of business that you have and then choosing the right strategy. It helps you navigate through the complexities of promoting yourself in this digital age, and provides step-by-step instructions for social media marketing.

If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

Coaches, consultants, authors, speakers...Do you want to use online technology to increase visibility, attract leads and customers, generate sales, and create positive results for your customers? Online Business Success for Thought Leaders offers exciting possibilities for thought leaders on a mission to make a positive difference for others by sharing their wisdom and experience. Using online technology, you can meet and serve thousands to millions of people while creating a fulfilling, sustainable business.

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best...

Do you need to find out how to do cheap Facebook ads? This audiobook gives you the necessary tools to get you started with little money.

A short 20 years ago, cell phone engineers scoffed at the idea of text messaging. Who would want to send a written message when they could just call on the phone? It seems public demand won over the engineers' doubts, and texting is here to stay. It's said that the first text message was sent via pager in 1989 by Raina Forteni: the string of numbers 07734, which, when her friend turned the pager upside down, read "HELLO".

One of the hottest social networking sites today is Pinterest. Although the site still lags behind global behemoths Facebook and Twitter in terms of number of registered users, Pinterest has nonetheless had a steady and progressive rise over the years, thanks in large part to its heavy focus on gorgeous images.