Business Behavioral Economics

If you cut off a spider’s leg, it’s crippled; if you cut off its head, it dies. But if you cut off a starfish’s leg it grows a new one, and the old leg can grow into an entirely new starfish. What’s the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and...

An award-winning conflict consultant offers a new path to take when agreement and collaboration seem impossible, and teaches us that when conflict resolution fails, we can achieve freedom instead—even without others’ cooperation. A founding CEO and his top salesperson are engaged in a heated...

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

En este libro pionero, Karlan y Appel conjugan la economía del comportamiento con la investigación de campo. Llevan a sus lectores consigo por pueblos de todo el mundo – desde Ghana hasta Kenia pasando por Sudáfrica, la India y Filipinas, Perú y México– en los que la teoría económica...

In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you...

Alan Krueger, a former chairman of the president's Council of Economic Advisers, uses the music industry, from superstar artists to music executives, from managers to promoters, as a way in to explain key principles of economics, and the forces shaping our economic lives. The music industry is...

A philosophy of games to help us win back control over what we value The philosopher C. Thi Nguyen—one of the leading experts on the philosophy of games and the philosophy of data—takes us deep into the heart of games, and into the depths of bureaucracy, to see how scoring systems shape our...

We know that social connection enriches our lives—so why do we hesitate to connect? “A Little More Social explores the power and promise of the human connections that most of us never make—but could make so easily if we just opened our eyes. This is the eye-opener. Insightful, engaging...

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. Mencken H. L. Mencken was wrong. In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple...

Preeminent researcher and professor of the psychology of kindness Dr. Gillian Sandstrom reveals how making connections with strangers leads to positive shifts in our everyday lives. Do you ever feel lonely, even in a crowd? Do you feel anxious or worried about what others think of you, or...

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of...

Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. These cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals. Diverse...

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...

From an award-winning Harvard Business School Professor, a practical framework for maximizing the creative and collaborative output of diverse teams Today’s leaders recognize the potential for diverse teams to unleash superior innovation, creativity, and problem solving. But if you want to see...

A revolutionary new guide to negotiating in the face of stress and adversity—from an award-winning professor of negotiation and conflict management who teaches at NYU’s Stern School of Business and Columbia’s School of International & Public Affairs. Negotiation is hard. It’s especially...

Is India ready to emerge as a world leader? Our times are characterized not by estranged Superpowers building formidable arsenals but by engaged societies building a robust global economy. Emerging countries are redefining the geo-economic (and geopolitical) dynamic. The twenty-first century...

In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call 'the greatest company in the world'. Over the decades, the business expanded and prospered under the...

A Crisis of Beliefs makes us rethink the financial crisis and the nature of economic risk. In this authoritative and comprehensive book, two of today's most insightful economists reveal how our beliefs shape financial markets, lead to expansions of credit and leverage, and expose the economy to major risks.

The definitive collection of thoughts, assaults, and hilarious observations from America’s premier business humorist and bestselling author of Throwing the Elephant and What Would Machiavelli Do? The Big Bing will be a mandatory addition to the library of everyone who works for a living...

New and revolutionary ideas and perspectives on the central management issues of tomorrow by the man Warren Bennis calls ""the most important management thinker of our time."" In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions...