Business Behavioral Economics

The Great American Bank Robbery maps out in detail exactly how Washington social engineers and their accomplices reshaped banking regulations and housing policies and gutted time-tested underwriting standards that led to the worst financial calamity since the 1930s, one that has robbed American households of $14 trillion in net worth.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

In this compact business management audiobook, Mac Anderson and Tom Feltenstein take the listener through every step of change - from realization that change is a good thing, to implementing that change in every department, across all channels. Change Is Good...You Go First will facilitate and champion change in any working environment and comes in an easily digestible format, including well-organized lists and objectives to help your team achieve its goals.