Business Crime Thriller

The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

Sixteen year old Jennifer knows she is a psychopath and burgeoning serial killer and she's cool with that. Life is going good until her mother marries a man named George. At first she assumes George is just another one of the sheep who share her world. Then one day she catches a glimpse of another side of her stepfather.

Gavin Bloom and Alex Moore run an online magazine for an adult market; although each insists it has to be within the limits of not only the law but to their sense of decency. Gavin is on the edge of developing a revolutionary turn for that very magazine, a program that will no doubt secure the business, maybe forever. Amidst the excitement and enjoyment of its success, however, is the mysterious and heinous murder of one of their own.

When they learn that the man named Brick has resurfaced in California, Tanner and Mr. White go in pursuit of the huge menace. In response, Brick sends a deadly crew of killers to stop Tanner and White, even as a third party seeks their deaths. Along the way, Mr. White and Tanner receive assistance from a mysterious man named Stark. However, Stark has his own agenda, and it remains to be seen if he'll prove to be a friend or a deadly new foe.