Business Development Marketing

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

This scientifically packed and highly practical book is going to show you, step by step, what you need to do to make sure you're working effectively toward the dreams and goals that are right for you. Whether you're an elite athlete, entrepreneur, executive, professional, writer, or high achiever of any type, this book is for you.

Prospect the Sandler Way shares 30 core principles for mastering stress-free lead development by phone and over the Internet, in accordance with the selling system developed by David H. Sandler. Includes updated strategies on 21st-century topics like conducting effective online pre-call research, and using LinkedIn to generate referrals.

The Official Guide to Success is a dynamic success system proven to bring you greater wealth, direction, self-confidence, and fulfillment! This audiobook is packed with motivation and inspiration from Tom Hopkins—developed during his record-breaking sales career. Overcome emotional roadblocks that have kept you from acting on your real hopes, dreams, and ambitions. This remarkable approach will help you achieve long-term happiness, success, and wealth.

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

A stimulating, thought-provoking book that lets you know how to break free of negative behavior, take control of office politics, and prevent difficult, repetitive, and avoidable situations. Reardon—a frequent HuffingtonPost contributor and professor at the Marshall School of Business—arms...

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Dive into 42 simple, easy-to-apply strategies, with FPG CEO Jason Forrest, and FPG President, Mary Marshall Forrest. You’ll join with some of the top entrepreneurs in the world to free your mind, so you can earn what you re truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It’s time to unleash the most authentic version of yourself.

Business partnerships are wonderfully complex entities. As with all relationships, they are vulnerable and subject to fallibility. If you think the fact that one in every two marriages in the United States ends in divorce (that's one every 36 seconds!) is unbelievable, then consider this: The number is significantly higher for business partnerships; about 70 percent of them fail. As a business partnership relationship coach, my mission is to help flip this fail/succeed ratio.

Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key...

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

There are 28.8 million small businesses in the United States alone - and a vast majority of them have three things in common: They desperately need more customers. They know that they have to advertise online in order to get them. They don’t know how to do it - and even if they knew, they don’t have time to do it by themselves.

This book will explore the nature of stress and how it infiltrates every level of your life, including the physical, emotional, cognitive, relational, and even spiritual. You'll find ways to nurture resilience, rationality, and relaxation in your everyday life, and learn how to loosen the grip of worry and anxiety. Through techniques that get to the heart of your unique stress response, and an exploration of how stress can affect your relationships, you'll discover how to control stress instead of letting it control you.

Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.

Do you want to overcome stress? Do you want to learn to assert yourself? Do you want to be understood? Do you want to understand other people? These are just some of the concerns that developing your emotional intelligence will address. Having a high intelligence quotient may not be enough to achieve success. Psychologists say that emotional intelligence affects performance. It has a huge impact on your professional success.

Are you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days. In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.