Business Development Strategy

Are you finding it tough to fund your start-up? Especially in the post-COVID-19 world, where money is scarce? Well, then, this book is for you. It takes you through stories of early-stage start-ups and how they successfully managed to raise funding. Even better, it takes you through stories of...

An inspiring and revelatory guide to starting and scaling a small business, from powerhouse duo Stacey Abrams and Lara Hodgson Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time...

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.

Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One...

The inventor behind the Leatherman multi-tool and founder of the beloved company presents his inspiring personal story as a practical how-to guide for entrepreneurs, artists, and creatives of all kinds who want to pursue their own big ideas. On a budget trip to Europe in 1975, Tim Leatherman...

Breaking away from the shackles of family-run Bombay Oils Industries Ltd, Harsh Mariwala founded Marico in 1987. Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar...

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

Harpreet Grover and Vibhore Goyal met in college and then spent the next decade of their lives building a company before exiting successfully. One way to tell their story is this: they had a dream, they followed it and, then, through perseverance, they made it come true. But that’s not really...

'A masterclass in challenging assumptions and building ideas that create meaningful impact.' –Jay Shetty, #1 New York Times bestselling author and host of On Purpose podcast Most people spend their lives solving small problems—following rules they never question, chasing goals they didn’t...

NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her...

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability.

Read by the author, Chris Hirst. 'This book will give you clarity, confidence, and a serious edge . . . The straight-talking, practical career guide we all need right now' – Chris Donnelly, host of Waking Up With Chris Donnelly and Secret Leaders From the bestselling author of No Bullsh*t...

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

Tired of being underestimated, overworked, and overlooked? Ready to stop shrinking and step into the powerhouse leader you’re meant to be? You’ve worked hard, broken barriers, and built your success—but you're still expected to prove yourself over and over again. Leadership isn’t about playing by rules that weren’t designed for you. It’s about owning your power, making bold moves, and stepping into the leadership role you deserve—without sacrificing your peace, authenticity, or ambition. This book is your roadmap to becoming the leader you were born to be.

Integrity and character matter. Without them, no amount of ability can get you anywhere. In addition, you need courage--courage to make difficult decisions and courage to oppose something if your conscience tells you that you are right'--Rahul BajajRahul Bajaj is a billionaire businessman, the...

Today, we are confronted with a lot of compelling career options, but with little guidance. The new age engagement models, such as working-from-home, freelancing, gig-workforce, moonlighting, co-working spaces, solopreneur and entrepreneur-in-residence, have ushered significant flux in both the...

As a fledgling doctor, what would you choose: practising medicine in rural India or going abroad in search of financial security? How would you face the people who depend on you if your wealth is wiped out in the stock market? How would you pursue a dream project, knowing the many challenges...

In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call 'the greatest company in the world'. Over the decades, the business expanded and prospered under the...