Business Education

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

Sales may be about math, but the selling itself is based on psychology, understanding consumer mindset, and persuasion techniques. The good news is anyone can master the art of selling. It is a carefully cultivated and practiced skill that can help you in many situations in life. In this guide, you'll learn the best selling techniques and psychological strategies to close the sale every time. You'll be able to identify your target prospects, understand what drives people to make buying decisions, how to use emotions and facts to overcome objections, and close the sale.

As the reach of business becomes global and companies expand into newer markets, it is increasingly more important to dominate a greater number of languages. And what language is more important to learn in the 21st century than Spanish - the second most-spoken language in the world? For these reasons, we have created Business Spanish: Learn Conversational Spanish for Business Professionals to provide you, the business specialist, with the best tools in language-learning for situations you will encounter in your day-to-day life.

Once you've started to accumulate property and money, you're not done managing your financial life. Far from it! You still need to protect your possessions, your money, and your identity from theft. Find out what it takes and how much it will cost.

Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales. The audiobook offers a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content.

Over the course of this audiobook, you're going to learn a whole lot about many different topics: from risk assessment to the different types of audits, all the way to how to perform all of them and file a report. You'll also discover how auditing relates to accounting and how you yourself can be a great auditor and perform your job extremely well.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

The journey to true healing requires that we take the most challenging path there is: The path within.It is tempting to hope someone will do the hard work of your life for you, but no one else can. Inside takes your hand and helps you find your way. The audiobook’s strong, yet gentle, counsel will help you construct a self-care practice to bring well-being to your life. With this foundation in place, you will be able to move beyond the cycle of fear, anxiety, and blame.

In this practical, immediately actionable guide, Lucinda Halpern, who has represented New York Times bestsellers and brokered numerous deals with major publishers for over a decade, divulges what agents look for in authors and the shortcuts they use to get book deals but have never...

You will learn about investing in this book. Before you even consider investing, it’s important to know some things about financial literacy. With more than 70 percent of teenagers not knowing how to trade stocks or ETFs, the questions that need to be asked are: How much do you know about financial literacy? Can you read bank statements? Do you know the difference between income and expenses? If you are interested in improving your financial future while you’re still young, this is the right book for it.

Organizations succeed or fail based on the quality of their leaders. Even in the technology soaked 21st Century, leaders are still the key element in the accomplishment of your mission. Leadership in the Shadows describes, in detail, a set of leadership principles which have been proven in the most challenging conditions America has faced over the last two decades. Drawn from real life experiences, SGM (R) Lamb's lessons will give you the tools and insight to raise your leadership skills to the next level.

Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.

"With easygoing authority... [Fridland] offers context, and a welcoming spirit, to the many contentious realignments in our language."—The Wall Street Journal “Smart and funny—I loved it!" —Mignon Fogarty, author of New York Times bestseller Grammar Girl’s Quick and Dirty Tips for...

Depuis plusieurs décennies, nous réfléchissons au sens de la féminité, à l'éducation de nos filles que nous voulons fières et émancipées. Nous luttons à l'école, dans la rue, auprès de nos familles pour tordre le cou aux clichés et leur offrir des chances égales à celles des garçons. Mais nous continuons d'élever nos fils dans le même moule patriarcal, comme si nous pouvions déconstruire le sexisme sans nous interroger sur la masculinité !

Jaron Lanier, a Silicon Valley visionary since the 1980s, was among the first to predict the revolutionary changes the World Wide Web would bring to commerce and culture. Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and...

In his book, Ray Dalio shares the unconventional principles he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve his or her goals. This audiobook summary allows you to skip to the nuggets of wisdom and actionable content in a very easily absorbed way, including key takeaways at the end of each chapter.

Packed full of information about spiritual life coaching, this audiobook explains the theory, methods, and practices of the role and how the techniques covered are applied in the real world.

Explore the science behind one of television’s greatest series. Star Trek shaped and defined the science-fiction genre for generations of television viewers and writers, and now readers can learn more about the science presented on the show. What’s it like traveling at warp speed? What are...

Discover the tools of leadership to revolutionize your workplace. Tim Stevens traveled an alternative road—leaving high school and immediately joining a national non-profit organization. He rose quickly through the ranks of leadership, but nine years later left it all behind to help an upstart...