Business Education

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

You are no doubt a busy professional with a lot of things going on! It can be challenging to find the time to read and study for the Project Management Professional test! However, the truth is that the PMP exam is a challenging exam. It is normal to have some anxiety about taking this test. Thorough preparation cannot be overlooked! That is why the author Ralph Cybulski developed the PMP PMBOK exam prep study guide! This edition is a practice questions edition and complete review edition. It comes in text and audio format, so that you can listen to it wherever life takes you!

The most important document for any business is the business plan. It is the strategy for bringing your product or service to the market. So, your business plan outlines what you see as an opportunity and how you plan to take advantage of that opportunity. The best business plans are concise, clear, and easy to understand. If a business plan is too complicated, it will not be taken seriously. If it is too simple, it will not be helpful. This is a step-by-step guide on how to write a simple and successful business plan.

With her own life lessons and struggles, as well as stories from clients and friends, Gabrielle Bernstein teaches the listener to trade fear for love. Through a general view of a personal higher being, she leads with love without stepping on religious ground. Connection to the higher power through love, the greater good, and the individual's pursuit of enlightenment are her goals with this book. Much time is spent on how humans process emotions and default to fear.

Financial officers, auditors, police officers, and other detectives all rely on forensic accountants. You may wonder what type of person becomes a forensic accountant. This audiobook will detail not only what it takes to be one but also how to be good at it. Learn about the different types of fraud, how to detect fraud, how to review financial statements and inventories through the eyes of a detective, and more.

From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.

Hygge is not about candles. You can feel hygge without candles, woolen socks, or a fireplace. It's about something more. It's about mindset. Danes have been living this lifestyle for centuries. I studied how they live and applied what I've learned. My life has never been better. Now it's your chance to discover the secrets of living hygge.

Harvard Business School is the iconic business school. An admission ticket to HBS is a hot commodity and an HBS degree is highly respected in the business world. This book, written by an HBS grad and seasoned businesswoman, tells you why. It is a distillation of the most valuable and pragmatic but yet easiest to learn concepts taught at HBS.

Wall Street legend and bestselling author Jim Rogers offers investing insights and economic, political, and social analysis, drawing on lessons and observations from his lifetime in the markets. Jim Rogers, whose entertaining accounts of his travels around the world--studying the markets from...

Welcome to the future of internet coordination. By now you’ve heard the buzz about Decentralized Autonomous Organizations (DAOs), and how they are going to redefine how we work and earn. But when you peel away the hype and tech jargon, what are they really? How do they operate, why do they...

Once you've started to accumulate property and money, you're not done managing your financial life. Far from it! You still need to protect your possessions, your money, and your identity from theft. Find out what it takes and how much it will cost.

“A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of...

Winner of the 2021 Midland Authors Book Award in History In a time of great inequality and a gutted middle class, the dramatic story of “the strike heard around the world” is a testament to what workers can gain when they stand up for their rights. The tumultuous Flint sit-down strike of...

A bold manifesto arguing that the most complex challenges we face today—as individuals, businesses, and a society—require us to ask deeper questions, not seek easier answers “With this beautifully written book, Seth Goldenberg awakens the gifts we all possess: wonder, optimism, and the...

Abridged CDs * 2 CDs, 2 hours A wide-ranging, exhortatory look at the pleasures of great conversation, including strategies for how to bring it about, from the witty pen of an Englishwoman wise in its ways...

Cosmic Publications is proud to offer all of our readers our unofficial workbook of Brené Brown's book Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience. In our workbook, we will unpack the main points of Brown's book and provide you with the opportunity to practice the lessons taught. Here you will find the following tantalizing sections: Full chapter summaries, highlighted key takeaways, self-reflection questions, action step(s), and self-evaluation.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

This book contains the essential strategies used by leading social confidence expert Dr. Aziz Gazipura, who has helped hundreds of men overcome their shyness and social anxiety. If you have been struggling with shyness and social anxiety for any period of time, there is only one way out - by taking new action. Once you start trying new things, your whole world will open up. Get started today!

Today, mobile connections are so readily accessible that it is perhaps easy to forget the time when only the elite had access to a phone provided by the sole operator: the Government of India. It all changed in the early 1990s as liberalisation stirred the Indian economy out of its decades of...