Business Education

The most comprehensive book for freelancers ever written - Packed with proven freelance know-how, including advice from world-class experts like David Allen (Getting Things Done), Adam Grant (Give and Take), Austin Kleon (Show Your Work), and David H. Hansson (Remote: Office Not Required).

You’ve written the best book ever, and now, everyone will be racing to read it. That was the plan anyway. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success.

We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you learn the most important ideas in leadership and management, feel confident in your business classes, and be ready to thrive in any role you take on. This book will inspire you to: succeed by playing to your strengths; learn to be more persuasive; give killer presentations; perfect your business-writing skills; find your authentic voice and leadership style; and build a purposeful career.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Leadership in Higher Education explains the fundamental principles that support these practices and provides case examples of people in higher education who demonstrate each one. Drawing on the same pioneering research that formed the foundation of their classic best seller The Leadership Challenge, James Kouzes and Barry Posner offer a set of leadership skills and practices that will make a significant difference in every area of higher education - faculty, administration, library services, career counseling, auxiliary services, campus safety, and more.

Are you tired of "how to publish books" that are full of fluff and no real information? I was, too. I determined to jump in and learn for myself - and that's exactly what I did. I started with my first book, How to Work from Home and Make Money, and then quickly published three more. I was looking for the topic of my fifth book when it hit me - why not share what I've learned with the people who still haven't made the leap and published their own book?

In today’s do-it-all world, women are busier and more tired than ever juggling the roles of mom, executive, volunteer, student, wife, friend, and everything in between. Some days it feels like we’re managing everything well, but more often than not, it feels like everything is managing us. It is easy to become emotionally, physically, and spiritually exhausted. But it doesn’t have to be that way. It is possible to experience a life of peace and find rest for your soul - even with life’s demands.

10 Foundational Elements of Intentional Transformation is a “how-to” road map. Transformation doesn’t just happen. We must make it happen. The principles I share throughout this book are principles I have personally applied to transform myself. After achieving success, I reflected on how it happened. The answers I discovered are what you will find in this audiobook. I will walk you through the foundational layers and teach you how they build upon each other as you lead yourself through personal transformation.

Become an Android app developer in the comfort of your own home! Really? A book that actually teaches you how to create mobile apps without expensive training? Yes - it's easier than you think. You really can write apps - with the help of this amazing book! In Android: Programming and App Development for Beginners by Samuel Shields, you'll be taken through a step-by-step process on how to get started and create your first Android application.

How to set up, create and start your own bookkeeping business from scratch. And be successful. This audiobook is by UK author Lisa Newton who started her own bookkeeping business for £150 in 2004. She used £100 from her overdraft and got £50 'investment' from her mum - and made it work. It is an action-packed, tip-filled, no-nonsense approach to how to start, what to do, things to look out for, pitfalls to avoid and its guidance will help you to avoid the expensive, painful time-consuming mistakes which most freelance independent bookkeepers make.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

In 2003, Diane Tavenner cofounded the first school in what would soon become one of America’s most innovative public-school networks. Summit Public Schools has since won national recognition for its exceptional outcomes: Ninety-nine percent of students are accepted to a four-year college, and they graduate from college at twice the national average.

If you want to avoid waste and create wealth in your business, then pay attention. Two comprehensive manuscripts in one audiobook: Lean: The Ultimate Guide to Lean Startup, Lean Six Sigma, Lean Analytics, Lean Enterprise, Lean Manufacturing, Scrum, Agile Project Management and Kanban and Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers.

This is an audio summary of Good to Great, a book that examines how good companies, mediocre companies, even bad companies can achieve enduring greatness.

A simple, no‑stress guide to managing money—free of the toxic messages and shame baked into traditional personal finance advice. Track every dollar you spend. Check your account balances once a week. Always pay off your credit card bill in full. Make a budget—and stick to it. These are...

In this enthralling memoir, Shoe Dog, Nike co-founder and chairman Phil Knight shares the riveting journey of the company from its early days in his parents' servant quarters to its current status as one of the world’s most renowned brands. He narrates how, young and fresh from graduate school, he sold his car and set off to see the world.

If food excites you as much as it does me, you just might be a foodie. And in today's food-centered world, there is serious money to be made with your passion. Food consumption has really changed in the past decade, and now more than ever, people want to know what's in their food, where it came from and who made it. That's bad news for businesses that mass produce food, but great news for those in the cottage food industry.

Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.

What would you do if you had the power to read people and know what they are thinking and feeling? What would you do if you could use this knowledge - just like Patrick Jane from the successful TV show The Mentalist - in order to influence others and succeed in everything you do? If you'd like to learn the mentalist secrets and understand how a mentalist uses his powers to read people and influence them, this is the audiobook for you!

Discover how to use visual goal setting to turn your dreams into reality. Filled with stories of personal and client experiences, this book will convince you that you don't have to be an artist or know how to draw to use these tools. You just have to be willing to honestly explore where you are, dream where you want to be, and choose the three bold steps you will take to make it happen. Using the latest neuroscience findings, test out how to trick your brain into helping you get what you want.