Business Education

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Let's face it, we all need money in order to live. How we earn it is up to us. Whether you want to work for someone else or start your own business, this book will help you learn how to land that first job, figure out your paycheck, and negotiate a raise.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

A blueprint for how parents can stop worrying about their children’s future and start helping them prepare for it, from the cofounder and CEO of one of America’s most innovative public-school networks “A treasure trove of deeply practical wisdom that accords with everything I know about...

This book contains the essential strategies used by leading social confidence expert Dr. Aziz Gazipura, who has helped hundreds of men overcome their shyness and social anxiety. If you have been struggling with shyness and social anxiety for any period of time, there is only one way out - by taking new action. Once you start trying new things, your whole world will open up. Get started today!

How can political campaigns fight back against disinformation? A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are...

Good problem-solving skills are not something you're born with.... They’re something you can master. If your struggle is not coming up with solutions, but coming up with the best solution, look no further.

In this guide, you will find detailed explanations of the core topics tested on the Series 65 exam, including investment vehicles, securities laws, risk management, and client investment strategies. You’ll explore subjects such as economic factors, portfolio construction, asset allocation, and performance measurement—key areas that directly impact the financial futures of clients. With numerous practice questions, detailed answers, and step-by-step explanations, this guide ensures that you are well-prepared for the exam.

Save time on the go with this concise summary, and explore key quotations from Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I. Porras.

Qui n'a jamais rêvé d'écrire un livre aérien pour buter pesamment contre l'obstacle ? Écrire un livre est certes un rêve fréquent, c'est aussi et surtout une compétence. Bruno Jarrosson qui a déroulé du câble sur le sujet en écrivant trente livres vous explique tout ce qu'il faut savoir pour coucher son rêve sur le papier. Par quoi commencer, comment continuer et finalement boucler son œuvre ? Après avoir suivi ce cours, vous saurez faire, tout simplement.

Book summary of Awaken the Giant Within by Tony Robbins.

Jump into the captivating world of creativity and entrepreneurial spirit with Creativity for Sale, an inspiring how-to guide by creative director and bestselling author Radim Malinic. Full of tried, tested, and proven insights gained from 20+ years in the creative industry, this book is your personal blueprint to turn your passion into profit.

In this practical guide, you will discover how mushrooms develop, cultivation techniques, ideal soil and climatic conditions, the best species to grow at home, and the exceptional health benefits of some varieties. Not many know how easy it is to grow tasty mushrooms independently in their own homes. Most people prefer to buy mushrooms of dubious origin in shopping malls rather than organically self-producing the healthiest and tastiest species.

From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to...

Shows how government created “ghettos” and affluent white space and entrenched a system of American residential caste that is the linchpin of US inequality—and issues a call for abolition. The iconic Black hood, like slavery and Jim Crow, is a peculiar American institution animated by the...

English Grammar Rules You Must Know is the only book you will ever need to learn about the English language. You will learn all about nouns and verbs, adjectives and adverbs, punctuation, synonyms and antonyms, and more, in addition to writing paragraphs and composing essays across various contexts - from casual settings to professional environments. So, take note of this book, as it is the only one you will ever need to answer all your questions about the English language and grammar. Buy this book now, and get started on your new path to mastering the English language.

How a miracle treatment turned deadly and changed the course of the AIDS crisis. By the mid 1980s, AIDS hysteria was so rampant that a fearful and prejudiced public ignored stories of gay men falling ill with lesions and mouth ulcers. President Reagan avoided mentioning the disease entirely...

Religion has fascinated people for centuries. But with so many faiths practiced by so many followers, it can be difficult to understand why one religion believes one thing while another believes something entirely different. This guide gives you everything you need to know to sort through the...

An authoritative and witty guide to modern table manners for all occasions by one of the world's most acclaimed chefs and restaurateurs Table Manners is an entertaining and practical guide to manners for everyone and every occasion. Whether you are a guest at a potluck or the host of a dinner...

"Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It's always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and...