Business Education

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

The companion book to COURSERA's wildly popular massive open online course "Learning How to Learn" Whether you are a student struggling to fulfill a math or science requirement, or you are embarking on a career change that requires a new skill set, A Mind for Numbers offers the tools you need...

Quel parent n'est pas confronté au moins une fois aux cris et aux pleurs de son enfant ? Caprices, colères, angoisses, rébellion, souffrance ? Vous n'arrivez pas à identifier le problème et votre sentiment d'impuissance va grandir. Vous pensez avoir tout essayé pour rendre vos relations avec votre enfant plus sereines et vivre dans la compréhension, mais vous vous heurtez à un mur. Vous vous sentez désemparé ! Il est bien souvent plus facile de lier les "colères" de votre enfant à un caprice.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

The truth is that the PMP exam is a challenging exam. It is normal to have some anxiety about taking this test. Thorough preparation cannot be overlooked! That is why the author Ralph Cybulski developed the PMP PMBOK Audio Study Guide! Each section is divided into subsections making sure all aspects of the exam are covered! If you listen to our study guide, in addition to pursuing other study methods, we are confident you will pass the PMP Exam!

In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

A first-of-its-kind practical manual for millennials and Gen Zers taking on positions of power, from Amanda Litman, cofounder of Run for Something. “A refreshingly candid, delightfully irreverent guide to leadership for the next generation. Amanda Litman busts some major myths about how to...

The Business is a tale of drugs, prostitution, and a young girl's fight for survival - against all the odds. Imelda Dooley is scared. She's played hard and fast and now she's been caught. She's pregnant and now she's on her own. Her father, not a man to mess with, will see that somebody pays for this. And it's not going to be her. So Imelda Dooley tells a lie. A lie that literally causes murders. When Mary Dooley's husband is killed in the night's events, she knows she must graft to keep the family afloat. And graft she does.

Create your own guide to mastering the disciplines of organizational learning with this invaluable guide based on the national bestseller The Fifth Discipline. “The Fieldbook is a must read for anyone serious about building communities of common purpose, collective action, and continuous...

A modest investment in a food truck can result in an income stream of $250k to $500k a year. Couple that with the incredible freedom and flexibility offered by not only starting a business, but starting a mobile business, and it’s easy to see why so many people are drawn to the idea of starting up a food truck.

Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.

30 Days to a More Powerful Vocabulary quickly became a bestseller in its category back in 2015. Now, in this updated and revised edition—which now contains the 700 most important words you need to master—you'll quickly learn why this title has been such a positive impact in the personal and professional lives of tens of thousands in the English-speaking world.

Père riche, père pauvre pour les ados et les jeunes adultes est un guide indispensable pour tout adolescent qui veut apprendre plus sur l’argent et naviguer avec succès dans notre monde de plus en plus turbulent et incertain. Vous cherchez un livre audio s'adresse directement aux jeunes, leur offre des conseils pratiques, des exemples réalistes et des recommandations pour atteindre une sécurité financière ? Alors, ce livre est pour vous.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

With numerous study references, one of a kind stories, and engaging humor, Mind Hacking Happiness is a must listen for anyone looking to increase their happiness levels so that they can supercharge their brain, lower stress, improve their health and wellbeing, and improve their overall life experience. Don't let your mind scrooge on your happiness by making you align all the stars in the universe before it releases a little bit of happiness to you from behind the happiness door in your mind.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Inspire yourself and others with the second edition of this best-seller. With heartfelt advice, practical wisdom, and examples from the field, Todd Whitaker explains the qualities and practices that distinguish great principals.