Business Help

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

When someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales, it’s not my answer, either. If you’re like many wedding and event pros, you love providing your products and services to couples, companies, and customers more than you like the sales part.

Deepak Chopra, whose extraordinary Enlightenment series includes the phenomenal New York Times bestsellers Buddha and Jesus, delivers the most powerful installment yet: God. In this beautiful and thought-provoking teaching novel—a Story of Revelation—one of the Western World’s acknowledged...

Do you have the millionaire mind? The runaway bestseller The Millionaire Next Door told us who America's wealthy really are. The Millionaire Mind tells how they got there, and how to become one of them. Inside, you'll discover the surprising answers to questions such as... What success factors...

Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb"to dunlap"when describing a fast company turnaround. In April 1994 he became CEO and chairman of Scott Paper, which had lost $277 million in 1993, was on credit watch for excessive debt, and whose stock had been comatose for seven years.

Through Starting a Career in the Fashion World: 8 Proven Strategies to Help You Launch a Successful Career in Fashion and Make Your Mark!, build a solid foundation for your fashion career. Learn to create a personal brand that reflects your style and vision, and effectively network in the industry. Shine brightly and leave an indelible mark, propelled by your own unique vision and passion.

What If You Could . . . get all your work done by 6:00 p.m.?eat dinner with your family every night?form deep, satisfying relationships?naturally blend the world of church with your everyday life? spend hours a week on your hobbies?You can! Making Room for Life reveals how to make...

Closing the sale. Asking for a raise. Nailing the big presentation. Of the 2,000 hours you work every year, your success or failure is determined in the couple of dozen crucial hours when you need to bring your absolute best. Will you? The last few minutes before a major challenge can be...

Learn key lessons on diversity and inclusion from front-line expert Marc Morial, CEO of the National Urban League and former mayor of New Orleans. Marc Morial knew his calling from a young age was to be a leader in the fight for meaningful change. Growing up in the segregated South and helping...

At a time when we're constantly flooded with contradictory information and opinions, critical thinking skills are more important than ever. This accessible workbook is full of valuable insights, thought-provoking questions, and useful exercises to help teens and preteens expand their perspectives, skillfully navigate thorny issues, recognize bias, identify misinformation, and become more comfortable with dissent and differences of opinion. Becoming a Critical Thinker offers essential tools for students to mature into thoughtful, curious, and empathetic learners.

Constant irritability or flashes of bad temper can cause difficulties in relationships with friends, family or colleagues and leave us feeling unhappy and exhausted. This fully updated and revised edition of William Davies' best-selling title is for anyone struggling to control their rage and regretting inappropriate reactions. It explains clearly what provokes anger and what we can do to prevent it.

You don’t have to know how to code or have a computer science degree to understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.

In this book, I share with you the research that looks at the emotional, psychological, and physical impact a social media addiction has as well as how to take a step back from being connected. Remember, we have one life to live, and if we continue to live through our smart devices, it does not matter how many photos, videos, or tags we get because we won’t have lived it.

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.

Two top business thinkers discuss the overwhelming importance of transparency and how to best operate in the new ethics-driven business climate in The Power of Truth, an original audio program created by New York Times bestselling author Daniel Goleman The ideas expressed in Emotional...

The complete guide for anyone who faces sudden change at work, in technology, and in the world around them In Changing Directions Without Losing Your Way, the authors who helped pioneer the "working from home" revolution identify the six stages of change in business and in life. For each of...

Shakti Gawain, a leader in the world consciousness movement, teaches us to view prosperity not as monetary gain but as fulfillment of the heart and soul.

In Speak from the Heart, Emmy Award-winning broadcaster, newspaper columnist, and motivational speaker Steve Adubato reveals the secrets to being a great communicator -- with a program that will dramatically change the way you talk, listen, and connect with others. Steve Adubato's life...

Discover the revolutionary antidote to overload and exhaustion. Productivity speaker, trainer, and author Maura Nevel Thomas shows you how to master attention management with practical strategies that make an immediate impact.

Boxer to Businessman tells the real-life story of a former professional boxer who turned his life upside down to find success. This inspiring story combines the teachings of dedication, determination, and discipline so that if you ever hit a bump in the business, it can be the light at the end of the tunnel.