Business History

*A New York Times Critics' Best Book of 2018* *An Economist Best Book of 2018* *A Spectator Best Book of 2018* *A Mental Floss Best Book of 2018* An unprecedented history of the personality test conceived a century ago by a mother and her daughter--fiction writers with no formal training in...

The great goddess Devi comes in many forms and many moods. She is the kind and gentle Parvati, the scholarly Saraswati and also the invincible warrior Durga, who rides out on a lion to fight the evil asuras. In this book, listen to three exciting tales about the Devi. Discover how Parvati made Shiva fall in love with her; join the gods as they create the mighty warrior goddess Durga to defeat an asura called Mahisha and find out what happened when Saraswati lost her temper and cursed Lord Brahma!

From an award-winning New York Times investigative reporter comes a gripping account of one of the most captivating and bizarre tales in the history of the FBI and corporate America. It was one of the FBI's biggest secrets: Mark Whitacre, a senior executive at Archer Daniels Midland--America's...

From an award-winning New York Times reporter comes the full, mind-boggling true story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever. It was the corporate collapse that appeared to...

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

A New York Times Bestseller A multigenerational saga of two families, who rose from immigrant roots to the pinnacle of wealth and power, that tracks the unraveling of American democracy. In American Oligarchs, award-winning investigative journalist Andrea Bernstein tells the story of the Trump...

An accessible guide that breaks down the complex issues around mass surveillance and data privacy and explores the negative consequences it can have on individual citizens and their communities. No one is exempt from data mining: by owning a smartphone, or using social media or a credit card, we...

How three key figures in Moscow, Beijing, and Tehran built ruthless irregular warfare campaigns that are eroding American power. In Three Dangerous Men, defense expert Seth Jones argues that the US is woefully unprepared for the future of global competition. While America has focused on building...

A New York Times Book Review Editors' Choice Shortlisted for the 2018 FT & McKinsey Business Book of the Year Award A brilliantly reported, global look at universal basic income—a stipend given to every citizen—and why it might be necessary in an age of rising inequality, persistent poverty...

In 2004 Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to the world's persistent social problems. But after a decade of designing technologies for humanitarian causes, Toyama concluded that no technology, however dazzling, could cause social change on its own.

For the past 50 years, the business world has been dominated by the Milton Friedman financial capitalism economic model, which preaches that it is the "sole social responsibility of business to maximize profit for distribution to shareholders". This one-dimensional focus represents a grossly incomplete view of reality - there are many other factors businesses need to pay attention to if they are to thrive and endure.

Deepak Chopra, whose extraordinary Enlightenment series includes the phenomenal New York Times bestsellers Buddha and Jesus, delivers the most powerful installment yet: God. In this beautiful and thought-provoking teaching novel—a Story of Revelation—one of the Western World’s acknowledged...

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky...

What magical mushroom could have turned an unassuming playing card company into one of the dominant cultural forces of the twenty-first century? "A breezy, colorful trip through the history of Mario, Zelda, Metroid and much more. Keza MacDonald adroitly weaves personal observations with original...

From the celebrated film critic and author of The Biographical Dictionary of Film--an essential work on the preeminent, indispensable movie directors and the ways in which their work has forged, and continues to forge, the landscape of modern film. Directors operate behind the scenes, managing...

In a book that Doris Kearns Goodwin has called "brilliantly crafted to draw leadership lessons from history", Philip Barlag uses dramatic and colorful incidents from Caesar's career to illustrate what modern leaders can learn from him. Central to Barlag's argument is the distinction between power and force. When leading his own organization, Caesar never used brute force to motivate his followers.

From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that...

For the first time, Appetite for Self-Destruction recounts the story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous, high-profile industries in the world - and the advent of file sharing brought it to its knees.

“A read so riveting, it's not hard to imagine watching it unfold on Sunday nights.” —The Associated Press “An incisive account that is more than a rosy victory lap for one of TV’s most influential channels.” —Eric Deggans, NPR’s “Books We Love” “It’s Not TV proves to be...

A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity When the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of...