Business History

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

When the crash of the U.S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash had taken place silently over the previous year, in obscure financial markets where the SEC doesn’t bother to look: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can’t pay their debts. The smart people who understood what was actually happening were paralyzed by hope and fear; in any case, they weren’t talking.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

In 1869, when the final spike was driven into the Transcontinental Railroad, few were prepared for its seismic aftershocks. Once a hodgepodge of short, squabbling lines, America’s railways soon exploded into a titanic industry helmed by a pageant of speculators, crooks, and visionaries. The...

The beloved author of The Revenge of Analog lays out a case for a human future--not the false technological utopia we've been living. For years, consumers have been promised a simple, carefree digital future. We could live, work, learn, and play from the comforts of our homes, and have...

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

A New York Times Notable Book A landmark event years in the making, a brilliant global narrative that unravels the defining story of the past thousand years of human history No other phenomenon has shaped human history as decisively as capitalism. It structures how we live and work, how we think...

Army leadership is a sophisticated endeavour that has kept pace with societal change and the challenges of the modern world. In the military, exceptional leadership is crucial every day. Drawing on the latest research in military history, sociology, psychology and behavioural science and with compelling illustration from British Army operations across the centuries, Lt Col Langley Sharp MBE goes beyond the latest leadership fads to distil into one peerlessly authoritative work the essence of leading and leadership from one of the world's most revered institutions.

A New York Times Notable Book An Instant New York Times Bestseller “A bestselling page-turner that has made waves not just in Silicon Valley but around the world . . . With Empire of AI, Hao is fundamentally shaping many people’s perceptions and understanding of the company at the center...

NATIONAL BOOK CRITICS CIRCLE NOMINEE A NEW YORK TIMES NOTABLE BOOK OF THE YEAR NEW YORK TIMES BEST SELLER A grand, devastating portrait of three generations of the Sackler family, famed for their philanthropy, whose fortune was built by Valium and whose reputation was destroyed by...

An expert, story-driven account of how Coinbase won the cryptocurrency game and set itself up to lead the future of banking and blockchain-based trading. This is the story of the people who made Coinbase, per PitchBook, “one of the most valuable startups in the US,” including the stoic, preppy founder and CEO Brian Armstrong and the bitcoin-obsessed former lumberjack Olaf Carlson-Wee, who turned their backs on the first generation of wild-eyed Bitcoin prophets to build something more profound and practical.

A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.

Business Is War is one of the most powerful, direct, and respected business books ever written. It’s not about hype or hustle. It’s about how real success is forged in high-stakes moments: under pressure, in uncertainty, and when it feels like you’re losing everything. Remember press is a privilege in business.

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a...

From the authors of The Big Shift and Empty Planet, a timely and provocative exploration of the seismic forces reshaping Canada’s political, cultural, and economic landscape. Darrell Bricker and John Ibbitson’s explosive new polemic, arrives in the midst of the greatest political crisis...

“Authoritative… a tale that sits at the heart of the most significant geopolitical relationship today.” – Financial Times “There’s probably no better account of China’s rise to economic dominance as seen through the prism of a single company.” – The Wall Street Journal ABOUT...

2012 Audie Award Finalist for Audiobook of the Year Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family...

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible...

Discover the remarkable journey of one of India's most iconic business leaders in Ratan Tata: A Complete Biography by A.K. Gandhi. This comprehensive biography chronicles the life of Ratan Tata, from his early days to his transformative leadership at Tata Group. Learn about his visionary strategies, philanthropic efforts and the challenges he overcame to build a global empire. This inspiring account offers valuable lessons in leadership, innovation and resilience.

Rockefeller was the quintessential industrialist. He created an industry out of nascent oil and gas start-ups during a time when none existed. His strategies and tactics may not have been approved by all, but he was certain he was doing God’s work. We live in a world today that is based on the actions of John D. Rockefeller. Everything we do and how we live are the result of oil and its power. This inherent structure is based on what one man did when the oil industry was just starting off.