Business Insights

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Generational distrust and ageism are seeping into organizations worldwide. Smart leaders are harnessing age diversity and encouraging mutual learning, cross-generational collaboration, and a culture that embraces both similarities and differences across age groups. Multigenerational Workplace: The Insights You Need from Harvard Business Review will help you bridge divides, reduce prejudice, and unlock the benefits of age-diverse teams.

Hybrid work is here to stay - but what will it look like at your company? Organizations that mandate rigid, pre-pandemic policies of five days a week at the traditional, co-located office may risk a mass exodus of talent. But designing a hybrid office that furthers your business goals while staying true to your culture will require experimentation and rigorous planning.

As the pace of technological change accelerates, the demand for new skills is increasing. And as technologies like AI take on new tasks and jobs, smart organizations aren't waiting for their new workforces to appear. They are investing in reskilling the workers. They're adopting a skills-based approach to hiring and developing talent. And they're leveraging digital learning tech to upskill their employees dynamically and efficiently. What new approaches should your organization be taking to build the workforce you need—now and tomorrow?

Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption?

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Elevate your manufacturing processes with advanced quality control techniques that ensure precision, efficiency, and customer satisfaction. This comprehensive guide delves into the latest methodologies and tools to help you achieve manufacturing excellence in quality management. Real-World Applications: Gain insights from detailed case studies across various industries, including automotive, electronics, and pharmaceuticals. Understand the practical application of theoretical concepts and be inspired to implement similar strategies in your organization.

Jack Ma is the quintessential simpleton who has a big heart and wants everyone to share in prosperity. He comes from humble beginnings, had trouble getting to school, had trouble finding a job, but did everything right despite the forces that were arrayed against his intentions. We all have that life where we feel the world just doesn’t value what we have to offer. Jack certainly felt that way, but eventually he found his stride. Today he sits at the top of a global behemoth that boasts sales of $1 billion in the first five minutes of its annual sales event.

You can't afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for exponential growth, only to watch it perform far short of its potential. The Revenue Acceleration Framework bridges the gap between expectations and execution. Doug Davidoff shines a light on organizational shortcomings that others miss.

Prosperity is something we aspire to achieve. However, it often seems just out of reach. Perhaps you've tried so many ways to improve your life and even had halting limited success, which has made you feel even more frustrated. The deep, lasting prosperity we desire eludes us because we have let others define it for us, because we've searched for it in the wrong places, and because we haven't had the tools to attain it. This inspiring, practical book provides the framework that you can use to define prosperity on your own terms.

Your mental model is not rigid. At any point in life, you possess the ability to change your perspective. Have you found that success does not erase insecurity and self-doubt? Do you know what it feels like to long for a different life? Sleeping Giants provides practical insights into how ordinary people can choose to build lives that matter.

Gold medal insights in business and life. The world's top athletes excel when under immense pressure: years spent preparing for one event, one chance to perform, the world watching. How do some individuals rise up in these extreme situations to perform at their best while others fail to reach their full potential? In Earn Your Stripes, multiple world champion, paralympian and world record holder Neil Fachie shares the insights he's learned from over a decade at the top of his sport. His success has taken more than just hard work; it involves creating a performance-driven system.

André Taylor is an accomplished, award-winning business leader and one of today’s dynamic voices on personal and professional success. From Wall Street to Main Street he’s led and built successful companies for decades, and advises high-potential individuals, entrepreneurs, and corporate leaders around the world. If you want a comprehensive discussion of success principles and how to apply these principles in multiple areas, you’ll enjoy this extraordinary collection.

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

Remarkable is a rare book that exclusively focuses on providing a comprehensive understanding of unique, pragmatic, and infallible insights that can be put to use on day one to advance your career. More important, Remarkable teaches the art of insightfulness - how to apply higher levels of creative and analytical thinking, using specific methodologies and techniques that result in superior analyses and decision making, a highly cherished skill in the business world.

Now, Lead Others is a fable about common leadership challenges seen in many organisations throughout the world. This easy to understand story follows Nathan Strife as he is thrust into a high-stakes mountain rescue where everything he thought he knew about leadership is thrown into question. During his adventure Nathan learns the difference between leadership theory and the practical application of leadership skills in the real world.

Countless tools and frameworks claim to make decisions objective and bias-free. But in reality, the defining decisions that leaders face are complex ones with subjective information sources and conflicting courses of action. That's why the toughest choices are left to the leaders, and that's why formulas won't answer them. In Difficult Decisions: How Leaders Make the Right Call with Insight, Integrity, and Empathy, leadership expert Eric Pliner delivers a set of practical tools for listeners to make sense of these complex, subjective decisions quickly and with integrity.

In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX© decision-making framework. Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.