Business Insights

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Great leaders are always searching for new ideas and approaches to their work because they know they must continue to evolve in order to succeed in an ever-changing world. And, just like a gardener who knows not to blame their lettuce for failing to thrive, great leaders know that it’s the conditions of their workplace that affect how their people perform and grow. This book explores a variety of leadership topics that will help you meet challenges, respond to opportunities, and nurture a healthy workplace culture in new and innovative ways.

Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.

The classic on the universal laws of business success, completely revised and updated for today's leaders Completely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every...

In business, the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most...

We know that our minds are capable of great things because, every now and then, they come out with a brilliant idea or two. However, our minds are also unpredictable, spending large stretches of time idling or distracting themselves. This is a book about how to optimize these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfill our potential and achieve the contentment we deserve.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.

This is the story of an ordinary man's life turning into an extraordinary journey, impacting nations, presidents and kings. It tells of a dream becoming reality, influencing the lives of people throughout the world. As he experienced the limits of success and personal ambition, he discovered an incredible liberty that is available to everyone.

While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic bets on blockchain. Your rivals are effortlessly tracking every last link in their supply chains. They're making bureaucratic paper trails obsolete while keeping their customers' data safer and discovering new ways to use this next foundational technology to sustain their competitive advantage.

दुनिया बदल रही है, ब्यूरोक्रेसी बदल रही है और ब्यूरोक्रेट चुनने का एग्ज़ाम भी बदल रहा है । यह किताब इसी नये समीकरण यानी यूपीएससी 2.0 पर बात करती है और उसके लिए खुद को तैयार करने की तरकीबें बताती है। यह किताब मोटिवेशन की पारंपरिक किताबों से अलग अपने आसपास की वास्तविक दुनिया और खुद को समझने की नज़र देने वाली किताब है। इसका संदर्भ बेशक यूपीएससी है लेकिन असल में यह पढ़ने के तरीके और व्यक्तित्व तराशने का हुनर देने वाली किताब भी है।

The Ford name is everywhere, even in places where you don’t see it. It is ingrained in the American way of life. From the way we make our food to the way we think about cars, it all came from the mind of this Irishman from Michigan. Henry Ford was a titan’s titan. In monetary terms, he was richer than the richest man alive today. Yet, he was the gentlest of souls and had the brightest of minds. This book covers his life from when his family immigrated to Michigan until his last breath.

The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results, and live your desired lifestyle. For the last five years, the author has been working with a select group of agencies, taking them from struggle to success and from scale and significance. Josh Nelson has a very new approach, and he shares the very best of what is working in his business and for the agencies he works with to build million-dollar agencies.

World-renowned sport psychologist Dr. Michael Gervais and Super Bowl-winning NFL Coach Pete Carroll, authors of Compete to Create, team up again for an intimate conversation about the psychology of sport and high performance. If you’ve ever wondered what makes Coach Carroll, known for his optimism and unconventional strategies, tick, here’s your chance to find out. In Finding Your Best, Dr. Gervais and Coach Carroll, who have worked together for almost a decade, explore some of the key tools and principles they use in their work with the NFL’s Seattle Seahawks.

NEW YORK TIMES BESTSELLER “This fresh, uplifting book is filled with ideas for improving our organizations and our lives.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of the podcast WorkLife “With his characteristic blend of academic rigor and twinkle in...

The search for wisdom invariably leads us back to the places we've overlooked. The Little Red Book of Wisdom takes the reader on a journey so often sidestepped in favor of the newer, quicker, easier. If you're seeking simplicity in a complicated world, Mark DeMoss's insights will illuminate...

Actively grow your leadership skills day-by-day with this timeless wisdom—comprised from fourteen of New York Times bestselling author John C. Maxwell's greatest leadership books. The Maxwell Daily Reader draws its unique power from an ageless truth: the heart of leadership is created by...

With its vivid stories and conversational tone, Boards That Excel is like sitting down with an astute and experienced friend - one who's passionate about what corporate and nonprofit boards can do when they set high aspirations, are clear on purpose, and do the right things in the right way.

Leading with Strategic Thinking reveals what effective leaders do differently. Eschewing the one-size-fits-all leadership model, this helpful guide outlines four general leadership types and demonstrates how each type achieves success - whether through personal vision, structured process, collaboration, or empowering others. The authors identify the actions and skills that distinguish strategic leadership, drawn from interviews and focus groups with over 300 leaders from around the world.

Based on a business leadership program taught to professionals at global Fortune 500 companies, this indispensable guide offers practical tips for managers and aspiring business leaders. Getting an MBA takes time and money, making it inaccessible to many people who want to take charge in the...