Business Intelligence

Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background.

Vous êtes sur le point de faire le grand saut vers un poste de dirigeant et vous voulez vous assurer que tout se déroule parfaitement comme prévu dès la première seconde ? Ou vous occupez déjà un poste de dirigeant et souhaitez perfectionner votre style de management ? Vous cherchez un moyen de garder une vue d'ensemble dans la jungle des stratégies de leadership et de trouver ce qui correspond le mieux à votre personnalité ? Alors, saisissez ce guide et mettez tout simplement la boussole de votre carrière sur succès.

Master the art of AI prompts and unlock your potential. This essential guide transforms how you interact with AI, whether you're an entrepreneur, writer, marketer, or tech enthusiast. Learn to harness AI tools like ChatGPT, Claude, and Midjourney to elevate productivity, creativity, and efficiency.

ChatGPT for Business is a practical guide to transforming any organization—startup, agency, or enterprise—into an AI-first company. It teaches listeners how to integrate ChatGPT across marketing, sales, support, HR, and operations to increase productivity, automate workflows, and unlock new revenue streams. The book goes beyond basic prompting and explores advanced strategies like building AI agents, deploying Custom GPTs, and creating intelligent systems that scale.

Busy professionals can now master AI-driven optimization while commuting, working, or multitasking.

Are you ready to tap into the power of Artificial Intelligence and start earning money? Make Money with AI is the ultimate step-by-step guide that shows you how to leverage cutting-edge AI technologies to boost your income and transform your financial future. Whether you’re a beginner or have some experience with AI, this book takes you through simple, actionable strategies that anyone can follow.

The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma - not to mention greater peace of mind. This collection of articles from HBR includes "Mindfulness in the Age of Complexity", an interview with Ellen Langer by Alison Beard; "Mindfulness Can Literally Change Your Brain", by Christina Congleton, Britta K. Hölzel, and Sara W. Lazar; "How to Practice Mindfulness Throughout Your Work Day", by Rasmus Hougaard and Jacqueline Carter; and much more.

With artificial intelligence on the rise, the way we run our organisations will change - and drastically. But what exactly will that future look like? And who will take the leading role: Machines or people? In this compelling new audiobook, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. The author presents fascinating insights into the challenges that an automated work environment poses for organisations of the future.

"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space. Equip yourself with the knowledge and skills to harness the power of AI, drive traffic, increase conversions, and achieve online financial success.

A comprehensive guide to successful event management, this audiobook serves as a valuable resource for both beginners and seasoned professionals, equipping them with the tools needed to plan, execute, and evaluate memorable events. The guide takes listeners through a deep exploration of understanding their audience, conceptualizing resonant events, managing budgets, procuring vendors, effectively marketing, and embracing technology. It also emphasizes the power of networking and the importance of post-event evaluation for continuous improvement.

If you're a small business owner, entrepreneur, or solo founder juggling everything from marketing and customer service to content creation and invoicing, this audiobook is your lifeline. Time is your most valuable resource—and burnout is a constant threat. But what if you could reclaim your time, increase productivity, and grow your business without hiring a large team or spending a fortune? Welcome to the world of artificial intelligence—no longer just for big tech companies.

Are you buried in emails, reports, and business writing tasks that eat up your day? Do you wish you could communicate faster—without losing clarity or professionalism? Mastering AI for Business Communication is the playbook you've been waiting for. Written by AI communication expert Daniel K. Mercer, this audiobook teaches you how to use artificial intelligence to write better, faster, and with greater impact—whether you're crafting emails, building reports, writing ad copy, or leading remote teams.

Ce livre audio fait partie de la collection "Les Bienfaits de l'intelligence émotionnelle dans la vie professionnelle". Grâce à elle, découvrez des textes inspirants et concrets pour développer vos compétences sociales au travail. "Harvard Business Review", marque d'exception dans le domaine du management, est une véritable référence pour les cadres et les dirigeants dans la gestion de leurs principales problématiques.

The availability of big data, low-cost commodity hardware, and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability.

The first-ever inside look at DARPA—the Defense Advanced Research Projects Agency—the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars America's greatest idea factory isn't Bell Labs...

What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing? This book explores answers to these questions with research into how happiness is measured, frameworks for personal behaviors, management techniques that build happiness in the workplace - and warnings that highlight where the happiness hype has been overblown.

This book is a good guide and provides basics on AI and cybersecurity to beginners and dummies. Also, it is helpful to answer questions of businesses like: How can one implement AI and cybersecurity in a company?, How and when can you link an AI?, and much more.

This book is a good guide and provides basics on AI and cybersecurity to beginners and dummies. Also, it is helpful to answer the questions of businesses, like how to implement AI and Cybersecurity in a company? How and when to link an AI? What are the available cyber securities that could be comfortable to understand and access within the scope of a business and a person? And other similar questions.

A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large. Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes...

Emotional intelligence is about knowing enough about your emotions that you are able to turn them into positive energy that enhances, as opposed to undermines, your work efficiency. You definitely will love learning about your emotions. You will know that the best place to start with dealing with others as a leader is from within yourself. Yet, as you understand yourself, you get ideas about others, and you can recognize their emotional states. This way, you can guide your employees on the same and path, too.