Business Intelligence

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

Research indicates that emotional intelligence (EI) accounts for an astonishing 70-80 percent of management success. Technical expertise just isn't enough anymore: Project managers need strong interpersonal skills and the ability to recognize emotional cues in order to lead their teams to success. Emotional Intelligence for Project Managers introduces listeners to all facets of EI and shows how emotions can be leveraged to meet project goals.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

If you are a CEO, global leader, or part of a global organization, you can revolutionize every part of your business by raising your cultural intelligence. Cultural Intelligence in the 21st Century explores nine crucial cultural competencies that will transform every part of your business, including: how you drive inclusion, revenue, and Environmental, Social, and Governance (ESG); how you lead global teams for better results; how you increase sales and operational performance; how you communicate across cultures; and how you build relationships and trust in other countries.

Now, in the face of the "Great Resignation" and "botsourcing," thought leaders Sanders and Wood present a more positive and promising scenario, where an enterprise recognizes human resources as an asset class that possesses skills that cannot be replaced by automation. Enlightened business leaders will look to create synergy between technology and people, enabling the organization to maximize its capabilities by elevating the basis of decision making with closer-to-perfect information and rationality.

Welcome to the wonderful world of AI. AI Unveiled is meant to be a primer on AI by providing an overall introduction into AI and its associated technologies.

Cyber Intelligence-Driven Risk provides a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our business decisions to minimize overall business risk?

Some days you're on fire at work; other days you're burned out and easily distracted. How can you maintain your drive, make consistent progress, and expend your energy wisely? This book will help you identify what's behind your flagging engagement and productivity—and provide the expert research and advice on what to do about it.

Business today is global - and success requires a new set of skills. But not to worry, whether you're negotiating with vendors in Asia, exploring potential markets in Africa, or leading a diverse team at home, you don't have to master the nuances of every culture you encounter. With cultural intelligence, or CQ, you can lead effectively in any context.

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

Emotional energy is, in many ways, our most precious resource. Emotions are the fuel for absolutely everything we say, do, and create, and emotions are directly responsible for the degree of personal and professional success that we enjoy in life. Imagine what you would be able to accomplish by freeing up our most powerful resource - our emotions - and using them to our advantage!

Master the art of running a successful business with the Business Mastery Toolkit Bundle, a 2-in-1 audiobook collection that offers essential insights for entrepreneurs and business owners alike.

Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!

This book provides a solid foundation for those who want to develop healthy habits, improve emotional intelligence, control their emotions, and overcome their anxiety disorder through brain rewiring. It also gives an insight into the relationship between emotional intelligence and self-esteem. This bundle book goes deeply into responding to every inquiry you may have about emotional intelligence and brain rewiring, from various perspectives to make you have a full insight and comprehension of the subject matter.

The Online Business Academy for ChatGPT is for anyone who wants to find new ways of approaching the world of work that are designed to allow you to work smarter, not harder. And if you get obscenely rich along the way, that’s just something you’re going to have to live with, my friend!

Convertir ChatGPT en un cajero automático va más allá de las promesas superficiales al brindarle estrategias comprobadas para construir una empresa sostenible de trabajo desde casa. Además, este libro descubre el inmenso potencial de ChatGPT y le ayuda a transformar su experiencia WFM en un viaje rentable y satisfactorio.

Struggling to schedule face time with decision makers? Are cold calling and other routines that used to be lead magnets attracting only silence? Frustrated you can’t seem to get a foot in the door? With almost 20 years of experience and over $40 million in sales to his credit, Erik J. Fisher is a recognized expert on contemporary selling. Now, he’s here to share his revolutionary method of getting the meeting and closing the deal so you can become a business-to-business sales champion.

If you're looking to make the most of artificial intelligence and blockchain technology for your business, this audiobook is for you. Artificial intelligence and blockchain are the tech of the future. But if you're not already working in the field or studying their depths, it can be difficult to find information in layman's terms. As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business: outsource, automate, scale, marketing.... AI and blockchain technology could revolutionize the way business is done.

Today’s board rooms, think tanks, and staff lounges are more diverse than ever before. These cultural differences can either lead to gridlock among stubborn, single-minded thinkers or they can catalyze innovation and growth among an expansive team of creative, distinctive individuals. Diverse teams are far more creative than homogenous teams—but only when they are managed effectively. Driven by Difference identifies the management practices necessary to minimize conflict while maximizing the informational diversity found in varied values and experiences.

In Collaborative Intelligence: Design Better Collaboration, Improve Team Productivity, and Build a Culture of Connection, the workplace collaboration experts at MURAL offer a holistic and comprehensive system for fixing today’s broken teamwork culture. This book introduces the emerging practice of collaboration design, a cutting-edge approach to crafting collaborative experiences with a high degree of intentionality so that they deliver extraordinary, repeatable outcomes.