Business Intelligence

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

How to Use AI to Manifest Your Dreams reveals the groundbreaking intersection of ancient manifestation wisdom and cutting-edge AI technology. This isn't about positive thinking or wishful visualization—it's about using scientifically-proven methods amplified by artificial intelligence to systematically create the life you desire.

In Untangling AI, founder and Chief AI Officer at Multiplai Tech, Matt Kesby, delivers an incisive roadmap for business leaders interested in assessing where their companies stand in the AI adoption lifecycle and where they want to go. Kesby explains how to rethink your current operational model and how to replace traditional workflows with AI-powered decision-making and execution.

A corrida do ouro da IA está acontecendo agora. O ChatGPT e outras ferramentas de IA estão melhorando diariamente. Os criadores estão postando conteúdo em um ritmo sem precedentes. No entanto, velocidade sem uma base ou estratégia sólida não te levará a lugar nenhum e será frustrante.

Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to...

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence for Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.

Read by the author. Data is not about number crunching. It’s about ideas. And when used properly (read: ethically), it is the problem solver of our time. Yet many savvy people seem to be in data denial: they don’t think they need to understand data, or it’s too complicated, or worse, using...

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Et si vous arrêtiez de vous ennuyer au travail ? Enfin un guide pour identifier votre " raison d'être " professionnelle et ne plus laisser l'ennui vous gagner au bureau ! Dans un monde idéal, votre carrière serait à la fois épanouissante et motivante. Mais dans la réalité, il s'avère parfois difficile de trouver du sens à son travail, et donc de s'y impliquer chaque jour à 100%.

Read by the authors. “The rarest of business books, one that provides genuinely actionable counsel delivered without empty cliches.” – KIRKUS How many world-changing startups will fail because the founders and investors never figure out how to work together? Founder Elizabeth Zalman and...

THE WILD INSIDE STORY OF CRYPTO'S GET-RICH-QUICK UNDERBELLY Nat Eliason had six months to make as much money as possible before his first child was born. So, he turned to where countless others did in 2021: Crypto. Within a year, he'd made millions writing code holding hundreds of millions of...

Vous manquez d'assurance dans votre travail ? Vous êtes mal à l'aise lors de vos prises de parole ou d'entretiens avec votre manager ? Vous doutez parfois de vos compétences ? Découvrez dans cet ouvrage comment renforcer votre confiance en vous pour réussir à vous affirmer avec intelligence. La confiance en soi n'est pas innée, et grâce aux conseils des experts de la HBR, vous saurez comment la cultiver au quotidien, notamment en explorant de nouvelles facettes de votre personnalité et en adoptant le bon body langage.

Learn how to achieve more by doing less! Live in that zone you’ve glimpsed but can’t seem to hold on to—the sweet spot where you have the greatest strength, but also the greatest ease. Not long ago, Christine Carter, a happiness expert at UC Berkeley’s Greater Good Science Center and a...

Hello, world. Facebook's algorithms shaping the news. Self-driving cars roaming the streets. Revolution on Twitter and romance on Tinder. We live in a world constructed of code--and coders are the ones who built it for us. From acclaimed tech writer Clive Thompson comes a brilliant...

“Evenhanded and insightful.” —Publisher’s Weekly (starred review) “An accessible, often fascinating primer.... Essential, illuminating reading.” —Kirkus From the author of the New York Times bestseller The Digital Doctor comes an engaging, clear-eyed, and ultimately hopeful...

This book explains how wielding power affects your emotions and decision making and helps you avoid the traps that lead to negative consequences. With the latest psychological research and practical advice from leading experts, you'll learn how to use soft power to persuade others, fix unhealthy power dynamics in your team, use compassion to connect better with others, and remain ethical in your choices and actions.

This audiobook serves as your invaluable guide in the world of AI for business. With its carefully curated content, you'll discover practical insights and strategies for incorporating AI into your business.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives, and how we can shape the way they impact us Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms...

If You Could Build an AI Star Without Showing Your Face, Would You? Imagine creating an AI influencer that grows your brand, generates income, and captivates audiences – all while you stay behind the scenes. This audiobook guides you through crafting lifelike AI influencers that dominate social media, drive sales, and capture attention. Build a virtual star that never tires, never takes breaks, and never asks for a raise. What You'll Discover: • How to launch your first AI influencer quickly – no tech skills required.