Business Management Creative

Robert Iger se convirtió en CEO de la Walt Disney Company en 2005 durante un momento difícil para la empresa. La moral se había deteriorado, la competencia era intensa y la tecnología estaba cambiando más rápido que en cualquier otro momento de la historia. Su proyecto de futuro se basaba en tres ideas muy claras: renovar el compromiso con la importancia de la calidad, integrar la tecnología en lugar de luchar contra ella y pensar con ambición y con una visión global para convertir a Disney en una marca más fuerte en los mercados internacionales.

This audiobook has one mission: to increase your probability of success in leadership— for yourself, your people, and your organization — through the disciplined practice of Mindfulness Intelligence (MiQ).

Real-life “wildpreneur” Tamara Jacobi shares her insights on what it takes to successfully make the leap from a safe yet soul-crushing day job to chasing your dreams. This book illuminates how surf guides, ski builders, yoga and wellness instructors, environmental activists, nature lovers...

Discover the transformative power of words and conversations in The Power of Words, the profound and inspiring international bestseller by renowned neuroscientist Mariano Sigman. 'A comprehensive toolkit for anyone looking to elevate their communication and improve themselves' – Matt Abrahams...

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

Packed with interviews, encouraging real life stories and tips from successful entrepreneurs who started with a passion and turned it into their own successful, creative business, this practical guide will take you through the very first steps of defining creative and financial success to ultimately establishing a rewarding start-up.

Rethink the Way You Think In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think...

Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom.

Written by the former Executive Creative Director of Creations at Cirque du Soleil, this audiobook shows you how to step up your game, flex your creativity, and make big things happen. Whether you work independently or as part of a team, whether you're self-employed or part of an organization, and even if you think creativity isn't a part of the work that you do - this book gives you the perspective, courage, and kick-start you need to think differently about the things you do every day.

Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.

Creativity and innovation are widely recognized as essential to success in business, and so many aspects of our lives. For over two decades, Cirque du Soleil has been a world-renowned laboratory of creativity, enthralling audiences around the world by fusing dazzling acrobatics, staging and...

Many of our experiences are compounded and complicated by the challenges of our fast-paced modern world, which can tempt us to compromise what we value most. Have your challenges overwhelmed you with anger, fear, and doubt, such that you have somewhat lost your confidence? Is your drive and determination not enough? Do you find yourself focused on the trivial and invaluable, rather than focused on what matters?

Finally, a user’s guide for people with entrepreneurial brains and those they work and live with. When your biggest superpower is also your most critical weakness, it helps to have a manual on how to control it. Entrepreneurs are creative, bold thinkers and risk-takers capable of great...

No star burned more ferociously than Judy Garland. And nobody witnessed Garland's fierce talent at closer range than Stevie Phillips. During the Mad Men era, Stevie Philips was a young woman muscling her way into the manscape of Manhattan's glittering office towers. After a stint as a secretary, she began working for Freddie Fields and David Begelman at Music Corporation of America (MCA) under the glare of legendary über-agent Lew Wasserman. When MCA blew apart, Fields and Begelman created Creative Management Associates (CMA), and Stevie went along.

Nancy Lyons started her career not fitting in anywhere. She was a loudmouth, shared her ideas too much, and brought big energy. But there wasn't room for that in a traditional office. Nowhere did she ever feel empowered as an employee and valued for what she brought to work. So when she became a CEO and business owner herself, she set out to cultivate a work culture unlike anything she'd experienced before, starting with her mindset. In Work Like a Boss, she teaches everyone boss or not how to do it, too.

A practical and irreverent guide to Burning Man, its philosophy, why people do this to themselves, and how it matters to the world Over 30 years Burning Man has gone from two families on a San Francisco beach to a global movement in which hundreds of thousands of people around the world create...

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

Lawrence Armstrong’s vision for competitive excellence is animated by investing in and caring about the development of the whole person and their surrounding community. Under his creative, layer-based approach, Ware Malcomb has become a global leader in the industrial building sector—one of the world’s most successful and admired businesses of its kind.

In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom, and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know."

Through heartfelt anecdotes, relatable insights, and thought-provoking reflections, this audiobook showcases the beauty and power of combining two seemingly distinct approaches. Discover the potential that emerges when data meets dreams, and pragmatism dances with passion. For the analytical thinker, the creative soul, and everyone in between, this is more than just an audiobook—it's a journey. A journey that promises growth, understanding, and a celebration of the infinite possibilities that arise when we embrace both sides of our brain.