Business Math

Advertising is scary stuff, especially if you hate spreadsheets. If that's you, take heart! This audiobook will teach you how to run profitable advertising campaigns using a simple aggregate sales model. You don't need complex spreadsheets. You'll invest that time learning to find better images, and writing better marketing copy. You'll learn how to refine audiences, and the best part? You'll learn how to fit all this into 30 minute chunks. You'll learn to systematize your ad spend in a sustainable way that frees you up to write.

Wielding his widely recognized powers of explanation, Paul Krugman lays bare the hidden facts behind the $2 trillion tax cut. With huge budget surpluses just ahead, the question of whether to cut taxes has shifted to when? and by how much? With Fuzzy Math, Paul Krugman dissects the Bush tax...

In March 2006, the world’s richest men sipped champagne in an opulent New York hotel. They were preparing to compete in a poker tournament with ­million-dollar stakes. At the card table that night was Peter Muller, who managed a fabulously successful hedge fund called PDT. With him was Ken...