Business Memoirs

Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. Ce modeste fils de marchand de chandelles a été imprimeur, journaliste, essayiste, éditeur de livres, de journaux populaires, homme de lettres et fondateur d'associations. Un vrai touche-à-tout ! Parti de rien, jusqu' à devenir le Père fondateur des États-Unis, cette biographie révèle les chemins qui l'ont mené au succès et à la gloire.

Dans ce livre audio transformateur et inédit, Bill Gates nous plonge au cœur des principes clés de création de la richesse. Chacun d'eux est indispensable à votre objectif de devenir financièrement indépendant. L'absence de l'un de ces principes peut, par lui-même, saper, voire détruire vos chances pour la santé, le bonheur et une grande prospérité. Les bonnes nouvelles sont que vous pouvez apprendre chacun de ces principes par la pratique et la répétition, encore et encore, jusqu'à ce qu'ils deviennent aussi naturels comme respirer.

Deliberate Discomfort follows the journey of Jason Van Camp as a new Green Beret commander taking over a team of combat-hardened Special Forces veterans. This true story tells firsthand the intense, traumatic battles these warriors fought and won, sharing lessons learned from their incredible backgrounds. A cadre of scientists further break down each experience, translating them into digestible and relatable action items, allowing the listener to apply these lessons forged under fire to their own lives.

In everyone's life, there's one journey that stands out...the one in which you discover yourself and your mission in life. Join Leo Buscaglia on his journey of a lifetime! Leo's destination: the Orient and beyond. Leo's mission: discovery of self. Rediscovery and verification of the ancient truths. And a searchfor beauty, friendship, and understanding.

Examining the life of Jeff Bezos from his humble beginnings in Albuquerque to the present day, as CEO of Amazon, this book talks about the inspirations and influences that made Jeff Bezos the man he is today. Be inspired as you learn about some of the principles that have guided Jeff Bezos to success.

In this book, Seth Adam Smith expands on the philosophy behind his extraordinarily popular blog post "Marriage Isn't for You" shares how living for others can enrich every aspect of your life, just as it has his. With a mix of humor, candor, and compassion, he reveals how, years before his marriage, his self-obsession led to a downward spiral of addiction and depression, culminating in a suicide attempt at the age of twenty.

From the author of the eye-opening and controversial essay on poverty that was read by millions comes the real-life Nickel and Dimed, and Linda Tirado explains what it’s like to be working poor in America, and why poor people make the decisions they do. We in America have certain ideas of...

Junk to Gold is about one man's journey from humble beginnings to unimaginable success. Willis Johnson, the founder of Copart (CPRT), offers up a personal and inspirational account of this journey to the top, including lessons he learned from love, war, and building a global, multibillion-dollar business. Even at the pinnacle of success, Willis remained grounded in his family-first values. His stories will inspire and provoke the entrepreneur in everyone to start building their dream.

According to The Waiter, 80 percent of customers are nice people just looking for something to eat. The remaining 20 percent, however, are socially maladjusted psychopaths.

Waiter Rant offers the server's unique point of view, replete with tales of customer stupidity, arrogant misbehavior, and unseen bits of human grace transpiring in the most unlikely places.

What makes a company great? Management trends come and go. Economic conditions fluctuate, and market demands shift. Corporations restructure and new owners take over. The one constant, the one enduring truth, is that people define the character of a company. They always have and always will. Motivated, passionate people make the difference between ho-hum mediocrity and extraordinary performance. That's the message from Peter W. Schutz, former CEO of Porsche AG and author of this new book.

This is the story of an ordinary man's life turning into an extraordinary journey, impacting nations, presidents and kings. It tells of a dream becoming reality, influencing the lives of people throughout the world. As he experienced the limits of success and personal ambition, he discovered an incredible liberty that is available to everyone.

John H. Johnson, the remarkable entrepreneur who founded the Ebony publishing empire, tells the story of his success. The wealthiest African-American in the US today, Johnson shares his rags to riches saga, from the many obstacles that confronted him to his ultimate triumph.

Unstoppable is the ultimate immigrant story and an epic David-and-Goliath adventure. While American teens were socializing in ice cream parlors, Siggi was suffering beatings by Nazi hoodlums for being a Jew and was soon deported along with his family to the darkest place the world has ever known: Auschwitz. Siggi used his wits to stay alive, pretending to have trade skills the Nazis could exploit to run the camp. After two death marches and near starvation, he was liberated from camp Mauthausen and went to work for the US Army hunting Nazis.

From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times best-selling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.

P. Graham Dunn is more than the number one supplier of US made wall décor. The company is named after its founder, Peter Dunn, a China-born missionary kid who grew a business that started in the basement of the group home for young women in New York City, and became a multi-million dollar enterprise.

From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale’s.

“His vision made giants out of men and organizations.” A pioneer, an adventurer, a great industrialist and a caring, courageous human being…the story of J.R.D. Tata is fascinating. His biography is the tale of determination, integrity and prodigious intelligence.

Born into one of America's most illustrious trading families, Sam Israel was determined to strike out on his own. After apprenticing with one of the greatest traders of the 1980s, he founded his own fast-growing hedge fund, promising investors extraordinary returns. But it was all an elaborate charade.

Born on a modest farm in Dearborn, Michigan, Henry Ford embarked on an extraordinary and inspirational journey that left an indelible mark on the world. His story is a testament to the transformative power of determination and innovation. He not only revolutionized the automotive industry but also imparted invaluable lessons about the importance of saving, investing, and serving society. In his book, "My Life and Work," you will discover a refreshing and powerful account of how he embraced challenges, innovated, and overcame obstacles on his path to success.

In this audiobook, you'll discover everything you need to know about how, exactly, many of America's most famous (and infamous) millionaires and billionaires acquired their fortunes. The big surprise is that all of the super-wealthy it profiles got where they are today by taking one of just 10 possible roads - including starting a business, buying real estate, investing wisely, and marrying extremely well. Whether you aspire to shameful wealth or just a demure fortune, best-selling author and self-made billionaire Ken Fisher will show you how to walk in the footsteps of tycoons.