Business Performance

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

Focusing on culture eliminates ineffective patterns, sets a more positive course, and then perpetuates that course - all on its own. That's the beauty of leading a culture instead of just a company, and that is exactly what The Culture Fix is designed to show you. In just 90 days, Will Scott pulls apart nine deeds in order to bring your company's culture alive and into a thriving, driven organism that goes beyond the four walls of your building.

Crushing Quota teaches you how to develop the best coaching approach for your teams and their individual sellers using powerful research-based best practices. This is the definitive guide to making sales coaching work for any sales team in any industry.

Do you hope to be coached or be a great coach? Or wish that your organization could execute its coaching mandate? Mark Colgate's 8 Moments of Power is the missing piece for those hoping to orchestrate a coaching change. In this engaging book, Colgate takes us on a journey with humorous stories, case studies, and pragmatic frameworks, while examining how organizations can create a coaching system that designs for, and delivers, continuous feedback that simultaneously increases employee and customer engagement.

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance. Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.

In this engaging and easy-to-follow audiobook, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.

Mark Twain's lifetime spans America's era of greatest economic growth. And Twain was an active, even giddy, participant in all the great booms and busts of his time, launching himself into one harebrained get-rich-quick scheme after another. But far from striking it rich, the man who coined the term "Gilded Age" failed with comical regularity to join the ranks of plutocrats who made this period in America notorious for its wealth and excess.

In Inside Out, Charlie Unwin, one of the world’s leading performance psychologists, explains the techniques that enable the elite to perform at their best under immense pressure. It reveals how they think, prepare, and perform, taking you inside the unpredictable modern battlefield, the chaos of the catwalk, the operating theater, the stadium, the maximum-security prison, and the opera house. The “inside out” method helps you gain control so that you can have a greater impact. It’s about mindset, learning new skills, maintaining confidence, and sustaining great results.

Are you caught in the Micromanagement Doom Loop, where your team's disengagement and your burnout are the inevitable outcomes? Conventional wisdom might tell you that micromanagers are simply power-hungry narcissists, but Chris Seifert offers a refreshing and insightful perspective in Enabling Empowerment: A Leadership Playbook for Ending Micromanagement and Empowering Decision-Makers.

When Paul Kusserow began consulting for Amedisys, the home healthcare company was on the brink of collapse. Its stock had fallen to less than $11 per share, and it had to borrow money to pay a massive government fine. Six months later, Kusserow became its CEO. Under his leadership, Amedisys dramatically improved operations, increased its market capitalization by over tenfold, and took its place among the country's top home care and hospice businesses. In this in-depth case study, Kusserow explains how he achieved this stunning turnaround.

What if you could guarantee your customers an amazing experience, and then deliver on that promise every time? The Guaranteed Customer Experience is a step-by-step guide to earning customer-driven growth. Discover how experience guarantees can help you win more customers, improve retention, and restore trust after service failures.

The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System. There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation.

Many of us are striving to reach our full potential at work and beyond—to achieve our goals, rise to challenges, and connect well with others. But how can we develop our performance while also taking care of our well-being? The Performance Curve is a bold new holistic guide that effectively tackles this challenge, providing practical insights into how you can develop and sustain a productive and fulfilling life. This book explores not only how you can improve individual performance, but also how to build relationships and environments that bring out the best in others.

The 15 Commandments are essential pillars of success that create peak performance in sales. This is a no-nonsense, 15-point strategy for growing your potential as a sales professional.

As humans, what sets us apart is that we can achieve extraordinary goals when we focus, collaborate, and continuously check on our progress. However, even in large companies, only seven percent of the people know their company's top goals. OKRs, objectives, and key results, are what Google and many other top companies have been using deeply immersed into their culture from the very beginning.

Many medical professionals feel like they've been studying their whole life, through medical school, working as a registrar, and then specialist training, but despite all that study they feel like they have never learned how to run a successful business. They build a business around their medical skills, but despite their high level of medical achievement they feel like their finances, overall stress levels and personal life are suffering, and they don't know where to start to fix it.

Leaders have an unprecedented opportunity to overcome the great disconnect between employers and employees by inviting individuals to become part of something bigger than themselves—to belong. Belonging Rules gives leaders the tools, knowledge, and confidence to harness belonging to address the workplace’s most critical challenges.

Welcome to the 9th Stratum: Your guide to high performance. The 9th Stratum concept was developed over two decades through the study, testing, and application of techniques and practices observed in low to high performers and validated with real world results. This revealed the specific performance-based skills, behaviors, routines, and habits that are practiced daily by high-performers from all industries. Understanding and applying these skills is critical for those who have yet to establish consistent goal achievement—and the success that follows.

This book is a study in high-performance sporting excellence and elite management. But more than that, it is a true insider's guide: to how Manchester City won an unprecedented and historic Treble in 2023, and how a near-perfect footballing machine was built from the ground up. Prepare for The Blueprint: a white-knuckle ride through a sporting dynasty the likes of which the game has never seen before.

What author Margaret Graziano proposes in Ignite Culture is a fundament shift in leadership’s approach to creating an intentional, healthy, high-performance organization. Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, Ignite Culture empowers business leaders with the wisdom and insights they need to reshape their company’s culture, increase employee engagement, and grow revenue in a supportive, high-performance environment.