Business Plan

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

A road-tested formula for improving your performance, from one of the business world's most successful—and productive—executives. Robert C. Pozen taught a full course load at Harvard Business School while serving as the full-time chairman of a global financial-services firm. He's written six...

Drawing on advice from the world’s leading experts on conflict and communication—from relationship scientists to hostage negotiators to diplomats—Ian Leslie, a columnist for the New Statesman, shows us how to transform the heat of conflict, disagreement and argument into the light of...

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge...

NEW YORK TIMES BESTSELLER Trump may be in office, but the Democrats have laid the groundwork for permanent power. While the Biden-Harris administration pub­licly stumbled and flailed, their bureaucrats and allies outside of government have been turn­ing Republican nightmares into dystopian...

In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we...

Tal y como lo plantea el mito del Ave Fénix, es posible resurgir de nuestras cenizas sin importar los fracasos anteriores. En una época de pospandemia por covid-19, con un entorno complicado de alta inflación, tanto individuos como empresas de todo tipo están obligados a reinventarse y salir fortalecidos, si es que quieren sobrevivir.Pero no todos lo logran a menos que sepan cómo hacerlo.

Sightline spells out the why and the how of collaborative strategy building. It pragmatically explains how to establish a clear destination with your team, while staying flexible about the routes you take to get there. With an emphasis on community building organizations, it’s a go-to resource for leaders craving clarity and conviction when responsiveness and adaptability are also required.

Brilliantly simple, actionable guidelines for success that any business leader can immediately implement. “Tom Peters' new book is a bundle of beautiful dynamite. While I've been a CEO for 30 years, I still learned much worth knowing from The Excellence Dividend. You will too.” —John C...

The 90 Day Marketing Plan is a comprehensive, step-by-step guide to improving, scaling, and automating your marketing over the next 90 days. You're going to learn how to create an instant cash windfall l in your business; the most profitable marketing model; how to eliminate 80 percent of marketing activity and retain results; how to produce results on a tiny budget; how to get more customers; how to make more sales; and more. Uncover the tools and strategies needed to create a completely new marketing machine in only 90 days.

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and...

The hardest choices are also the most consequential. So why do we know so little about how to get them right? Big, life-altering decisions matter so much more than the decisions we make every day, and they're also the most difficult: where to live, whom to marry, what to believe, whether to...

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...

The purpose of this audiobook is to give women a jolt of 'FUCK YES' in their lives and disrupt the status quo thinking that currently drives so many of us. Disrupt-Her is a Modern Woman's Manifesto, asking - no, demanding - that women question, dissect and then disrupt 13 major areas, issues and...

“Build for Tomorrow will change the way you think so you can overcome any obstacle and reach your full potential.”—Jim Kwik, New York Times bestselling author of Limitless The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power...

It's time to stop putting yourself at the bottom of every to-do list and start taking care of yourself first. It's time to leave Superwoman in the movies, where she belongs, and say hello to being a super woman - the best, most productive version of the hero you already are.

WANTED: self-motivated humans willing to trade the "safety" of the 9-5 for the freedom to create their own livelihood. Uncertain income. Intermittent failure and self-doubt guaranteed. Deep sense of satisfaction and a well-lived life in event of success. Sure, building a life that’s not built on the traditional constructs of “work” might sound sketchy to some. But this kind of work - self-employment, building businesses, starting movements - it isn't for people who aren’t up for that kind of challenge. If you are, this book is for you.

A practical, illustrated guide to using the tools of design to create feelings of inclusion, collaboration, and respect in groups of any type or size—a classroom, a work team, an international organization—from Stanford University's d.school. “This is a beautiful book. Wise has applied the...