Business Plan

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this...

WALL STREET JOURNAL bestseller!This brief, easy-to-understand and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action.Ideal for: anyone who may be facing new opportunities or the unknown, including...

Silicon Valley’s leading intellectual and the founder of O’Reilly Media explores the upside and the potential downsides of our future—what he calls the ""next economy."" Tim O’Reilly’s genius is to identify and explain emerging technologies with world shaking potential—the World Wide...

For years, government bureaucrats have been looking for ways to destroy small businesses. With coronavirus, they finally had their chance. In 2020, the American economy suffered the biggest financial collapse in history. But while Main Street suffered like never before, the stock market...

Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.

Until recently Tess Vigeland was a longtime host of public radio's Marketplace. It was a rewarding, high-status job, and Tess was very good at it - but she'd begun to feel restless. Without any definite, clear sense of what she wanted to do next (but an absolute certainty that what she'd been doing was no longer truly satisfying), she walked away from her dream job and into a vast unknown. Suddenly she was no longer " Marketplace's Tess Vigeland"; she was just Tess Vigeland.

Essential skills for today's leaders: learn how to embody your ethics, earn your team's trust, and dismantle toxic work culture Leaders and managers everywhere are learning the importance of creating safe, satisfying workplaces rooted in principles of social justice. But many of us who try to...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business...

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success. “In the world of business, ideas matter...

Embarking to open an assisted living facility requires more than just a compassionate heart; it demands a strategic plan and informed decisions. In “How to Open an Assisted Living: A Roadmap to Success with Practical Business Plan,” Tesfa Bahta, PharmD, offers a comprehensive guide tailored for aspiring entrepreneurs in the senior care industry. This book serves as a blueprint for success, meticulously detailing every step required to establish and operate a thriving assisted living facility.

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics.

The Chief Investment Officer of Merrill Lynch Wealth Management explains why goals, not markets, should be the primary focus of your investment strategy—and offers a practical, innovative framework for making smarter choices about aligning your goals to your investment strategy. Today all of...

Annie Hyman Pratt's family business, The Coffee Bean & Tea Leaf, consisted of 7 domestic "mom and pop shops" when she took it over. In just 7 years' time she scaled it by more than 1x, turning it into an international brand of 7+ stores before leading the company through a highly successful sale...

A unique and revelatory guide to understanding and navigating the unwritten rules of the workplace—the key to achieving success, finding meaning, and staying true to your authentic self in today’s business world—from the organizational expert and celebrated author of The Fix. In her two...

A business plan is an essential document that outlines the roadmap for a successful enterprise. It provides a detailed description of the business idea, the products or services offered, the target audience, the marketing strategy, financial projections, and other critical aspects that are crucial for the success of the business. However, creating a successful business plan requires careful consideration and planning. In this audiobook, we will explore the secrets to a successful business plan and provide insights into how you can create a winning plan for your business.

A winning business plan is an essential tool for any entrepreneur who wants to start or grow a business. It provides a roadmap for the company's direction and helps to secure funding from investors and lenders. A well-crafted business plan communicates the company's vision, mission, objectives, market analysis, strategies, financial projections, and risks. In this audiobook, you will learn the basics of how to build a strong and solid business plan that will help your business have a good start.

How to harness your ADHD “hunter” strengths to start your own business and prosper in the workplace Provides organizational strategies, tips to maintain focus, and tools to set goals, build a business plan, and discover the right project to keep you motivated Shares ADHD success...

Does it ever feel that you're stuck in traffic with a business that isn't growing while you watch marketing drain your bank account? Does it feel you might be missing critical marketing steps that can help your business grow? In his latest audiobook, Zev Asch, a successful international marketing executive and entrepreneur walks you through these critically overlooked marketing essentials, and with street-smart advice, he outlines simple steps that business owners can take right away to get a return on their marketing investment, increase sales, and boost customer retention.

Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five?

This audiobook is full of practical steps to more sales, more profits, and more peace of mind when it comes to running a small business. This 25th anniversary edition is updated for modern day marketing and other challenges.