Business Plan

A modest investment in a food truck can result in an income stream of $250k to $500k a year. Couple that with the incredible freedom and flexibility offered by not only starting a business, but starting a mobile business, and it’s easy to see why so many people are drawn to the idea of starting up a food truck.

Here’s the deal: At its core, selling isn’t about sleazy tactics, convincing your prospects, or any tips or tricks. True selling has very specific steps and stages, a process. One that leaves your customer feeling happy and helped.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth. A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling...

A Wall Street Journal Bestseller! From the bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They...

A practical, illustrated guide to using the tools of design to create feelings of inclusion, collaboration, and respect in groups of any type or size—a classroom, a work team, an international organization—from Stanford University's d.school. “This is a beautiful book. Wise has applied the...

Longtime NBC News reporter Char Adams writes a deeply compelling and rigorously reported history of Black political movements told through the lens of Black-owned bookstores, which have been centers for organizing from abolition to the Civil Rights Movement to Black Lives Matter. In Black-Owned...

""It is [Tom] Peters—as consultant, writer, columnist, seminar lecturer, and stage performer—whose energy, style, influence, and ideas have [most] shaped new management thinking.” —Movers and Shakers: The 100 Most Influential Figures in Modern Business “We live in a Tom Peters world...

NEW YORK TIMES BESTSELLER The Fox News host and #1 New York Times bestselling author of Doesn’t Hurt to Ask shares his trusted framework for decision making, telling the story of his life through the choices he’s made using this revolutionary method. “The best guide I’ve read to help...

The truth is you can get anything you want, but first what you ultimately need is a new way of goal setting that will guide you to work toward success in flow and harmony. It's about setting goals that align with our business ambitions and our personal growth needs. Just like yin and yang, we need both elements to create harmony in life. This book is for you: ambitious woman who wants to become successful, but you want to do it the right way.

""Straight Talk for Startups memorializes age-old best practices and empowers both experienced and new investment professionals to beat the odds.""—David Krane, CEO, Google Ventures ""Straight Talk for Startups is filled with real, raw, and fact-based ‘rules of the road’ that you need to...

The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur...

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviors and needs, it explores the essential steps of developing a business plan, marketing and promoting a business, and advising on buying and visual merchandising.

Plan BE takes us on a transformative journey toward a new paradigm of success—one that’s not driven by doing more and pushing ahead, but one that allows us to expand into who we’re here to be. In a world where traditional approaches to success often lead to exhaustion and burnout, with millions of people yearning for a more balanced and fulfilling way to work and live, Plan BE offers an alternative pathway that allows individuals to thrive and flourish, while staying true to their authentic selves.

Ugly Americans is the true story of John Malcolm, a Princeton graduate who traveled halfway around the world in search of the American dream and pulled off a trade that could be described as the biggest deal in the history of the financial markets. Without speaking a word of Japanese, with...

Most entrepreneurs start a business seeking freedom but end up in a prison of hundred-hour workweeks isolated from their loved ones. This book is a guide to do entrepreneurship differently—letting go of the hustle and embracing a family-first mindset instead. We all want a comfortable life...

Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one.

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep...

When you choose to become unfiltered and unafraid, YOUR LIFE WILL CHANGE. Looking at Rachel Luna today, you would never guess what she has been through. Both her parents died from AIDS, she survived a cancer diagnosis that upended her life, and she served for a decade in the United States Marine...

A sweeping case that, in a world of trade disputes, higher tariffs, and broader geopolitical uncertainty, a new age of economic localization will put an end to the last half century of globalization—by one of the preeminent economic journalists writing today “This invaluable book is as bold...