Business Politics

When Hank Paulson, the former CEO of Goldman Sachs, was appointed in 2006 to become the nation's next Secretary of the Treasury, he knew that his move from Wall Street to Washington would be daunting and challenging. But Paulson had no idea that a year later, he would find himself at the very...

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.

Winner of the 2023 SABEW Best in Business Book Award for Investing and Personal Finance An award-winning journalist presents a tour-de-force analysis—drawing from history, economics, sociology, and popular culture—of the profound and transformative years of the early 2020s, both for...

Lucius Annaeus Seneca, known as Seneca the Younger (c. 4 BC - AD 65), is the author of On the Shortness of Life (c. 49 AD). In it, Seneca draws insight from different streams of ancient wisdom: Stoic, Epicurean, Platonic, Skeptic and Cynic, as he addresses some of the important questions humans face. Seneca encourages people to be mindful of time and to use it purposefully. He suggests awareness and acceptance as a remedy for many worries and wasteful dissipations.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.

"The Art of War", by the Chinese military strategist Sun Tzu, was written in fifth century BC and remains one of the most influential strategy treatises of all time. It was held as the most important military treatise for 1500 years, and has now a pervasive influence on Eastern and Western military thinking, business tactics, legal strategy and beyond. The ancient wisdom of this ultimate guide to combat strategy is indeed applicable in all areas of life by anyone willing to ensure every kind of victory.

A widely-read Washington Post columnist takes a deep dive into what the end of the baby boom means for American politics and economics. Philip Bump, a reporter as adept with a graph as with a paragraph, is popular for his ability to distill vast amounts of data into accessible stories. THE...

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening, research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work reveals how digital devices change individuals and communities for better and worse.

A RINGSIDE SEAT ON SOME OF THE BIGGEST DEALS AND BIGGEST PERSONALITIES IN BUSINESS AND GLOBAL POLITICS. FTSE is an account of how a small start-up created by the Financial Times and the London Stock Exchange launched in the mid 1980s to provide financial information, became a world leader and...

A colorful and revealing portrait of the rise of India’s new billionaire class in a radically unequal society India is the world’s largest democracy, with more than one billion people and an economy expanding faster than China’s. But the rewards of this growth have been far from evenly...

Fatherhood today is far different from previous generations. Stay-at-home dads are increasingly common, and growing numbers of men are working part-time or flextime schedules to spend more time with their children. Dads today are more emotionally and physically involved on the home front. They are "all in", and - like mothers - they are struggling with work-life balance and doing it all.

Drawing on decades of experience, the authors offer a fresh, enlivening approach to the nonprofit enterprise that, too often, is undervalued and thought of as the province of the burnt-out and the overwhelmed. Along with its many candid insights and memorable anecdotes, The Art of Giving also offers instruction on how to create a business plan for giving that works for you.

One of the Financial Times' Best Business Books of 2019 The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it. If you had...

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

Black women continuously navigate systems that were never intended for them while playing by a set of rules they never agreed to or were ever trained for. In this book, Francine Parham shares her knowledge as a Black woman and a former global executive of two major corporations on how to move up in the workplace while maintaining a sense of sanity. The key skill—one that Black women are rarely taught—is understanding the power dynamics within your organization and learning how to “shift the power” to your advantage.

"Este libro pertenece a “Cartas de un estoico”, también conocido como “Cartas a Lucilio”, la cual es una colección de cartas y notas que el famoso filósofo Romano, Séneca, envió a su amigo Lucilio para dar sus primeros pasos en el camino del estoicismo. Con estas cartas Séneca buscaba ayudar a su apreciado amigo a controlar sus emociones, ser más disciplinado y, en el proceso, aprender a vivir mejor."

This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.

In "Business Spotlight Audio" 12/2022 für Dezember hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In Business Skills geht es um das Verhalten bei Intrigen am Arbeitsplatz. Weitere Themen sind ein Startup, das Umweltverschmutzung durch Reifenabrieb reduziert, und ein Profil von Bradley Tusk, der Unternehmen im Umgang mit behördlichen Bestimmungen weiterhilft.