Business Politics

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

There is growing evidence that Trump has spent decades cultivating ties to corrupt Russians and the post-Soviet state. In Trump/Russia: A Definitive History, Seth Hettena chronicles the many years Trump has spent wooing Russian money and power. From the collapse of his casino empire - which left Trump desperate for cash - and his first contacts with Russian deal makers and financiers, on up to the White House, Hettena reveals the myriad of shady people, convoluted dealings, and strange events that suggest how indebted to Russia our 45th president might be.

This Audiobook is not a blueprint for the future, but a philosophical exploration of the crisis of the present. It argues that capitalism, once animated by the promise of profit and endless growth, is now eroding from within. Profit has lost its legitimacy, work its meaning, and growth its aura of inevitability. Meanwhile, the historical alternatives—socialism, communism, anarchism—have been exhausted or discredited, leaving us in a void where the old is collapsing but the new has not yet emerged.

Paul A. Pagnato has tapped into an incredible brain trust of world-renowned experts from a diverse set of challenging disciplines, each having encountered the intersection of exponential growth and transparency. Their honest assessment for turning challenges into opportunities is inspirational. Their work is changing the world, and now through the prism of transparency, the wave of the future is upon us.

Henry Kissinger, uno de los principales estrategas políticos del siglo xx, analiza en este nuevo libro los perfiles de seis de los líderes mundiales más fascinantes e influyentes del pasado reciente: Konrad Adenauer, Charles de Gaulle, Richard Nixon, Anwar Sadat, Lee Kuan Yew y Margaret Thatcher.

In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident. The fierce competition creates a pressure-cooker environment where anything can happen.

In many areas, we, as women, have earned the equality we've been fighting for. We've broken through glass ceilings and achieved great success. We've shown that we can prosper by our own means. And we've become influential, respected leaders. Yet many of us find ourselves unhappy, anxious, and overwhelmed. Where's the pot of gold at the end of our "I can do it just like a man" rainbow?The problem is that while we can be as successful as men, we don't get there through a masculine approach.

In Women Money Power, business journalist Josie Cox tells the story of women’s fight for freedom and economic equality. This is an inspirational account of brave pioneers who took on social mores and the law, including the “Rosies,” who filled industrial jobs and helped win World War II, the heiress whose fortune helped create the birth control pill, the brassy banker who broke into the boys’ club of the New York Stock Exchange, and the namesake of landmark equal-pay legislation who refused to accept discrimination.

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.

Creative Mind and Success is a follow-up to Creative Mind and another one for the truth seekers. Learn more about the power of attraction, the power of thought, and how to tap in to the creative mind to achieve success in life. "I say that ye are gods, and every one of you sons of the Most High." Written by the late great Ernest Holmes, metaphysician/spiritual teacher/new thought leader.

The general data protection regulation or GDPR is a 57,500+ worded legislation that applies to every business or organization that handles personal information of those citizens living in EU and the UK, regardless of the size of the organization. For many small businesses, complying with GDPR is a daunting task, but it doesn’t need to be.

Building upon the revelatory power of her book Overcoming Bias, which addressed managing individual and interpersonal bias, Erasing Institutional Bias scales up the framework to impact systemic change in organizations. Tiffany Jana and co-author Ashley Diaz Mejias bring together in-depth research on how biases become embedded into workplace cultures with practical and engaging tools that will mobilize listeners toward action.

Taking listeners beyond the stereotypical images of windmills, clogs, and tulips, this audio guide helps visitors understand the complex layers of identity in this small, densely populated country on Europe's northwestern seaboard. With roots as a maritime nation that built a network for transportation, defense, and trade, the Netherlands of today is still a prime economic hub of Europe. The Netherlands is also famous for its liberal attitudes, recently challenged by high levels of immigration, and is home to an intelligent, cosmopolitan, enterprising, tolerant, and modest people.

Entrepreneurship, personal responsibility, and upward mobility: These traditions are at the heart of the free enterprise system, and have long been central to America's exceptional culture. In recent years, however, policymakers have dramatically weakened these traditions - by exploding the size of government, propping up their corporate cronies, and trying to reorient our system from rewarding merit to redistributing wealth. Arthur C. Brooks shows that this trend cannot be reversed through materialistic appeals.

An urgent manifesto for global democracy from Joshua Wong, the 23-year-old phenomenon leading Hong Kong's protests - and Nobel Peace Prize nominee - with an introduction by Ai Weiwei With global democracy under threat, we must act together to defend out rights: now. When he was 14, Joshua Wong...

The modern understanding of what it means to be stoical is never showing any form of outward emotion regardless of all circumstances, good or bad, and indeed not having any emotions whatsoever. The entire species of the Vulcans in the popular science fiction franchise Star Trek exemplifies the popular definition. But it's easy to recognize an absence of outward emotion as not necessarily being a good thing.

From Annie Jacobsen, the author of the bestselling Nuclear War: A Scenario, a book on a subject that has long orbited her reporting: biological warfare. A lab accident, a bio-attack, a global pandemic, and the collapse of human society. In this essential new book, based on dozens of new...

The goal of this book is simple: to help others follow their dreams. Quotes for Achievement includes advice from Nobel Prize-winners, presidents, first ladies, several millionaires, inventors, prizefighters, film makers, military heroes, civil rights heroes, Olympic champions, and a few folks you may never have heard of before.

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.