Business Politics

Obtenir un MBA (Master of Business Administration) est cher et pas toujours rentable. C'est ce constat qui a poussé Josh Kaufman à créer le site web PersonalMBA.com (devenu rapidement une référence) comme une alternative possible aux formations proposées dans les écoles de commerce. Sur son site, il partage sa liste de lecture des meilleurs livres de business à dévorer et il explique de manière simple les concepts et les principes à connaître pour réussir sa carrière ou son entreprise.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Pulitzer Prize-winning historian James MacGregor Burns devoted his legendary career to the study of leadership in all its aspects - from politics to business. Leadership, Burns' pioneering study, introduces the highly influential theory of "transformational leadership", stating that the best leaders are those who inspire others to come together toward the achievement of higher aims.

Escaping the Housing Trap is the must-have resource for everyone with a stake in the future of housing in America-and that means everyone. Listeners will find discussions of housing as an investment and how the country's neighborhoods are being transformed by the introduction of large amounts of investment; explorations of housing as shelter, including discussions of zoning policy and NIMBYism; and a comprehensive overview of the Strong Towns approach to solving the American housing crisis.

Quietly and steadily, the number of women making six figures or more is increasing and continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white-collar professionals to freelancers and part-timers, women are forging careers with considerable financial success. In Secrets of Six-Figure Women, Barbara Stanny, journalist, motivational speaker, and financial educator, identifies the seven key strategies of female high earners.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

In this path-breaking and genre-defying book, Parmesh Shahani - vice president at Godrej Industries Ltd - draws from his decade-long journey in the corporate world as an out and proud gay man to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India.

We live in a time of vast changes that include accelerating globalization, mounting quantities of information, the growing hegemony of science and technology, and the clash of civilizations. Those changes call for new ways of learning and thinking in school, business, and the professions. Listen as psychologist Howard Gardner defines the cognitive abilities that will command a premium in the years ahead.

“Keyu Jin is a brilliant thinker.” —Tony Blair, former prime minster of the United Kingdom A myth-dispelling, comprehensive guide to the Chinese economy and its path to ascendancy. China's economy has been booming for decades now. A formidable and emerging power on the world stage, the...

Financial collapses - whether of the junk bond market, the Internet bubble, or the highly leveraged housing market-are often explained as the inevitable result of market cycles: What goes up must come down. In Liquidated, Karen Ho punctures the aura of the abstract, all-powerful market to show how financial markets, and particularly booms and busts, are constructed.

This is the memoir of James C. Hormel - a man who grew up feeling different not only because his family owned the Hormel “empire” and lived in a 26 bedroom house in a small Midwest town, but because he was gay at a time when homosexuality was not discussed or accepted. Outwardly he tried to live up to the life his father wanted for him - he was a successful professional, had married a lovely woman, and had children - but as volatile changes in the late 1960s impeded on the American psyche, Hormel realized that he could not hide his true self forever.

A groundbreaking analysis of political hobbyism—treating politics like a spectator sport—and an urgent and timely call to arms for the many well-meaning, well-informed citizens who follow political news, but do not take political action. Do you consider yourself politically engaged? Probably...

This book is a guide for leaders seeking to build a community, to strengthen the community they already have, or who may not think of themselves as community leaders but who are envisioning a group they hope to create. These communities can be formal, with official memberships and administrations, or informal, tied by shared values and commitments.

INSTANT NEW YORK TIMES BESTSELLER Former White House Press Secretary and current MSNBC host Jen Psaki shares the surprising lessons she’s learned on her path to success and offers unique yet universal advice about how to be a more effective communicator in any situation. Not many White House...

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

A “gripping” (The Washington Post) work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing: a massive money-making scam and radical political conspiracy that has remade American society. “Reads like a thriller . . . masterfully illuminates the...

For fans of Everything Is F*cked and Against Purity: Living Ethically in Compromised Times, a book about facing the multiple crises of modernity--and hospicing modernity--with maturity, humility, and integrity. This book is not easy: it contains no quick-fix plan for a better, brighter...

"Este libro pertenece a “Cartas de un estoico”, también conocido como “Cartas a Lucilio”, la cual es una colección de cartas y notas que el famoso filósofo Romano, Séneca, envió a su amigo Lucilio para dar sus primeros pasos en el camino del estoicismo. Con estas cartas Séneca buscaba ayudar a su apreciado amigo a controlar sus emociones, ser más disciplinado y, en el proceso, aprender a vivir mejor."

From Notre Dame professor and author of Why Liberalism Failed comes a provocative call for replacing the tyranny of the self-serving liberal elite with conservative leaders aligned with the interests of the working class Classical liberalism promised to overthrow the old aristocracy, creating an...

The scenario is all too familiar: a qualified, motivated professional woman does everything she can think of to secure a coveted promotion. After years of investing her time and energy in the company, she is ready to advance. Later, she is shocked and dismayed to find that not only was she passed over, but the successful candidate had fewer qualifications and little to no familiarity with the practical side of the business. What happened?