Business Politics

It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

Everybody's biased. We all harbor unconscious assumptions that get in the way of our good intentions and keep us from working harmoniously and effectively with other people. In our increasingly diverse society this can be a real stumbling block. Tiffany Jana and Matthew Freeman - consultants who also happen to be a biracial couple - argue that ultimately the only way to really overcome bias is to focus our energy on building relationships.

In the early '80s, the music industry wrote off hip-hop as a passing fad. Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

Explores in depth the foundational skills and operating principles that empower mastery, including accurate perceptive awareness and effective interaction Looks at how to control your mind and transform your perceptive experience so what you are experiencing aligns with what’s actually...

Sometimes you just can't resist playing with fire . . . By day, Aaron Clarkson suits up, shakes hands, and acts the perfect gentleman. But at night, behind bedroom doors, the tie comes off and the real Aaron comes out to play. Mixing business with pleasure got him fired, so Aaron knows that if...

For the better part of a century, the left has been waging a slow, methodical battle for control of the institutions of Western civilization. This book provides a comprehensive overview of the problem and the players involved, both on the aggressive, hard-charging left and in the nascent conservative resistance. Soukup explains what the left is doing and how and why the right must be prepared and willing to fight back to save this critical aspect of American culture from becoming another, more economically powerful version of the “woke” college campus.

Yes, your practice is unique. And yet the challenges of running a dental business remain universal for dentists. What works for one dental business can and does work for another - Rob Walsh proves this time and again, in the many business board meetings he attends with dental teams every year - almost 150 in the last three years alone. You win as Rob shares his experiences and insights. You get to see and hear what works and what doesn't with dentists around the UK.

From Thurber finalist and former star Time columnist Joel Stein comes a "brilliant exploration" (Walter Isaacson) of America's political culture war and a hilarious call to arms for the elite. "I can think of no one more suited to defend elitism than Stein, a funny man with hands as delicate as...

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Forty-one-year Army veteran General (Ret.) Martin Dempsey and 41-year-old UC Berkeley associate professor Ori Brafman have been friends for almost 10 years. Though they have almost nothing in common, their collaboration has produced a powerful message. Their new book, Radical Inclusion, examines today’s leadership landscape and describes the change it demands of leaders. The nature of power is changing and should not be measured by degree of control alone.

Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing, and event fundraising to drive donations. With the introduction of social media, smartphones, and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up.

This audiobook is prepared with an exquisite touch that would positively improve the lives of the many people battling cancer worldwide. Your moment of survival begins the moment you embrace the reality that you are living with cancer. This would make it easy for you to accept your health condition and restructure your activities and needs to suit your health conditions. However, you can rest assured that this audiobook would help you through your healing process.

How can we solve the problem of persistent poverty in low-status communities? Majora Carter argues that these areas need a talent-retention strategy, just like the ones companies have. Retaining homegrown talent is a critical part of creating a strong local economy that can resist gentrification. But, too many people born in low-status communities measure their success by how far away from them they can get.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

How should Christians live their faith in the public arena? Twenty years ago, the first edition of Chuck Colson's Kingdoms in Conflict became a bestseller, a must-read for people interested in politics and the relationship between church and state. Now, with a passion for truth and moved by the...

The bestselling author of the acclaimed House of Cards and The Last Tycoons turns his spotlight on to Goldman Sachs and the controversy behind its success. From the outside, Goldman Sachs is a perfect company. The Goldman PR machine loudly declares it to be smarter, more ethical, and more...