Business Process

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Whether you’re an assistant or a solo agent, the administrative side of real estate requires you to be a dozen different people all at once. In Admin, veteran coach and real estate consultant Brian Icenhower shares strategies, tools, and techniques that will help you master the many components of this demanding but rewarding role. Admin teaches you everything you need to do your job so agents are free to focus on their job - generating, nurturing, and converting leads.

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything. Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money...

Do you feel stressed and overwhelmed with tasks that you can’t keep up with? Are you struggling with the delegation of work to your employees? Effective Delegation of Authority is a brief guide for new managers that will help you improve your delegation skills in simple steps. If you’re a manager or entrepreneur who leads three or more employees, then this book is for you. It’s a super-short book that’ll help you avoid the common mistakes that new managers make when delegating tasks.

In 'AI Millionaire Mindset: 20 Proven Strategies to Boost Profits and Efficiency,' Augustus Blackmore provides a comprehensive guide to leveraging AI technology to revolutionize business operations. The book offers 20 actionable strategies designed to enhance efficiency, streamline processes, and maximize profits. Listeners will learn how to implement AI-driven solutions in various aspects of their business, from content creation and customer service to financial forecasting and personalized marketing.

Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this.

Tichy draws on decades of hands-on experience working with CEOs and boards to provide a framework for building a smart, effective transition pipeline, whether for a multi-billion dollar conglomerate, a family business, a small start-up, or a non-profit. Through revealing case studies like Hewlett Packard, IBM, Yahoo, P&G, Intel, and J.C. Penney, he examines why some companies fail and others succeed in training and sustaining the next generation of senior leaders.

Do you have a problem that you can’t see your way around, no matter how hard you try? You may be looking for the answer outside when the obstacles lie within. We’re all biased. You may have read the above and already your mind is raising its defenses. No...not me. I haven’t got a biased bone in my body. The fact is: You do. So does everyone around you. Cognitive Biases in a Nutshell will help you to identify and correct the cognitive biases you fall prey to in your everyday life.

Are you sick of life just happening to you instead of deciding what you want and then setting a course to get it? You can take your life back. Once you know how to work the process, transactional sales can give you success for the rest of your life.

Transform your business without disrupting your daily operations—unlock the power of Kaizen, even in the most demanding environments. Are you a leader constantly seeking ways to enhance productivity and success but need help finding sustainable improvement strategies? Do you dream of embedding continuous improvement within your organization without overwhelming your existing workflows? You may also have encountered resistance to introducing new methodologies and need a compelling way to make improvements work in your unique setting.

Are you frustrated or disenchanted by the results of your Agile approach? Does Agile sound like a good idea, but you're not sure how to explain it beyond roles, practices, and meetings? Is your team going through the motions, but it's still business as usual? The missing piece is the Agile mindset - the thinking that makes Agile processes work.

What Is Consciousness: The Factor Creating the Law of Limitation is an eye-opening investigation of how what we know limits our power to know the unknown. Have you ever wondered why some people know what you do not? Why you have to read books, research an issue, practice a project, or scientifically study a subject to know something that some can explain spontaneously using intuitive reasoning? For instance, you may have waited to watch others' experiences before deciding to take precautions to protect your kin and kith from COVID-19.

You could decide to have G.R.E.A.T. processes. When you have those, these kind of problems perhaps don’t go away completely, but they can be dramatically reduced. Everyone can have an easier life, with less stress, wasted effort and better outcomes for employees, the business and its customers. So the big question you probably have is “well, how do we make that happen?”

In this comprehensive guide, AI4 Proposal and Grant Writers: Harnessing the Power of AI for Winning Proposals, we provide you with everything you need to know to start implementing AI in your proposal writing process. From understanding the basics of AI to identifying and mitigating bias in data analysis, this book covers it all.

NASA, Pixar Animation Studios, and BMW all use the Process Communication Model as a way of training leaders to connect effortlessly with anyone. This book simplifies the complex model to make it easy for anyone to use. Today, more than ever, leaders need a new style of leadership. They are realizing that true transformation happens through meaningful relationships, and discovering that the key to sustainable connections that create possibility and potential is through communication.

America faces a new culture war. It is not a war about guns, abortions, or gays; rather it is a war against the creeping changes to our entrepreneurial culture, the true bedrock of who we are as a people. The new culture war is a battle between free enterprise and social democracy. Many Americans have forgotten the evils of socialism and the predations of the American Great Society's welfare-state programs.

The concepts in this guide not only teach how to win in entrepreneurship but also how to leverage your network and resources to win at life. Millionaire mentor Christopher Raxton has traveled to many different countries around the world, sharing the blueprint on how to get to the next levels of your life, scaling businesses, selling your products, and impacting tens of thousands of people with this information. Christopher has created multiple six-figure earners through his teachings and looks forward to similar or more success happening for you. Welcome to the Process!

Are you tired of turnover? Are you ready for productivity immediately after hiring? Employee turnover is costly, and in order to increase retention, you need a set of tools to streamline new employee integration, establish engagement, and empower your team.

“Playful, smart, easy to implement, and, dare I say, punk rock, this book will wake you up to your personal power and remind you just how enjoyable your life, and work, can be.”—Jen Sincero, #1 New York Times bestselling author of You Are a Badass WINNER OF THE PORCHLIGHT BUSINESS BOOK...