Business Process

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Why is it that so many companies accept mediocre hiring results as the norm? The answer is simple. It doesn't occur to them that, in fact, there is a process that virtually guarantees hiring the right person every time. To repeat: There is a process that virtually guarantees hiring the right person every time. That's what Match is about. Based on author Dan Erling's experience with best practices from more than 1,000 companies, Match gives you a rock-solid, practical process for hiring.

Imagine a world where everyone loves what they do—where Mondays are as joyful as any other day of the week, filled with purpose, happiness, and fulfillment. Creating that world requires the effort and the courage to walk your own unique path. This book is here to provide guidance and inspiration on your journey to loving Mondays.

The Effective Hiring Manager offers an essential guide for managers, team leaders, and HR professionals in organizations large or small. The author's step-by-step approach makes the strategies easy to implement and help to ensure ongoing success. Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive.

Predicting Success is a practical guide to finding the perfect member for your team. By applying the principles and tools of human analytics to the workplace, you'll avoid bad culture fits, mismatched skillsets, entitled workers, and other hiring missteps that drain the team of productivity and morale. This book provides guidance toward implementing tools like the Predictive Index®, behavior analytics, hiring assessments, and other practical resources to build your best team and achieve the best outcomes.

After revolutionizing the digital desk-log and then running some of the best performing dealerships in the country, Philip Cheatham returns with a step-by-step playbook, taking you on a journey to transform your dealership and accelerate your path to a top-performing store. No matter your product, your dealership size, or how well you're operating, this book will provide the processes to help you achieve your sales goals more rapidly than you ever thought possible.

Peak-performance psychologist Dr Alia Bojilova draws on her work with the SAS, Olympic athletes, modern leaders and successful entrepreneurs to help you unlock your potential in everyday life. Guiding you through a four-step process - to develop clearer awareness, deeper belonging, broader curiosity and stronger drive - The Resilience Toolkit will help you to embrace the unknown with greater confidence and teach you to recover faster from setbacks.

Millions of subject-matter experts, functional leaders, requirements gatherers, and problem solvers have opportunities to influence every day. Instead, too often they merely respond to requests and take orders from their stakeholders. By not exercising their unknown superpower, they miss opportunities to break down silos, improve collaboration, and accelerate the best decisions for the organization. This book is designed to help people discover the most impactful approach to influencing without authority, coercion, manipulation or force.

Change is the essential goal of the counseling process. How can a Christian counselor facilitate such change? The answer, of course, may be found in Scripture, specifically in 2 Timothy 3:14-17. Professor, pastor, and well-known counselor Jay E. Adams bases his whole approach on Scripture. This...

Transform your business without disrupting your daily operations—unlock the power of Kaizen, even in the most demanding environments. Are you a leader constantly seeking ways to enhance productivity and success but need help finding sustainable improvement strategies? Do you dream of embedding continuous improvement within your organization without overwhelming your existing workflows? You may also have encountered resistance to introducing new methodologies and need a compelling way to make improvements work in your unique setting.

Kaizen is the Sino-Japanese word for "improvement". In business, kaizen refers to activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. It also applies to processes that cross organizational boundaries into the supply chain. Kaizen focuses on continuous improvement and transforming your life to have the self-discipline to accomplish all set goals. The use of kaizen in business has proven to have very high results. This audiobook explores the history of kaizen, how to incorporate it, and how to use self-discipline.

Learn a simple, four-step process “to improving your productivity, permanently - not just temporarily.” Many productivity solutions can offer short-term gains without any long-term efficiency. This can result in a lot of frustration and even overwhelm. Maintaining consistent productivity doesn’t have to be hard, especially if you have the right formula. This book covers those critical steps needed to help you find your equation.

You have a great product. You have top-notch talent. You have a process that’s been carefully mapped out. So, what’s missing? Executive, speaker, and leadership authority Billy Ray Taylor points to a lack of clarity on strategy that makes it impossible for your employees to understand how their activities fit within the company’s overall vision and to take true ownership of their careers. In this groundbreaking guide, Taylor reveals how his proprietary LinkedX Process can help your organization cultivate extreme ownership at every level, from top management to front-line employees.

“Playful, smart, easy to implement, and, dare I say, punk rock, this book will wake you up to your personal power and remind you just how enjoyable your life, and work, can be.”—Jen Sincero, #1 New York Times bestselling author of You Are a Badass WINNER OF THE PORCHLIGHT BUSINESS BOOK...

Read by the author. Uncover the unique qualities within YOU that will lead you to find your true purpose, a meaningful career, and show you how to live your biggest life. I know I have a bigger purpose, but how can I find it? Dermalogica founder Jane Wurwand shows you how to turn your unique...

Make Your Business Purposeful and Profitable At its best, business is both purposeful and profitable, dynamic and gainful, commercial and rewarding. Far from being opposites, good business and good behavior go hand-in-hand, and biblical principles can align with best practices. In Wisdom-Based...

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success. Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe...

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

Consistency is the baseline skill that unleashes all the others. Until this skill is mastered, true potential is never realized. Yet most people struggle to keep up any kind of consistent effort, especially when it comes to building their network marketing business. George Campbell readily admits for most of his life he had obvious talent and potential and yet, was infuriatingly inconsistent. Jim Packard on the other hand, is a man with an unbroken string of successes, in his personal life and in business. It is with their two perspectives that they share The Consistency Chain.