Business Research

Write a foolproof business plan that will set your budding business on the road to success from the get-go. When you set out on a road trip, do you leave the map behind? Do you decide to just wing it and see where you end up? You can use Writing a Business Plan Made Simple for Small Businesses and Entrepreneurs as your guide. With a comprehensive breakdown of everything you need in a stellar business plan, this audiobook is your one-stop guide whether you’re a first-time entrepreneur or experienced business owner.

Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.

Qui n'a jamais rêvé d'écrire un livre aérien pour buter pesamment contre l'obstacle ? Écrire un livre est certes un rêve fréquent, c'est aussi et surtout une compétence. Bruno Jarrosson qui a déroulé du câble sur le sujet en écrivant trente livres vous explique tout ce qu'il faut savoir pour coucher son rêve sur le papier. Par quoi commencer, comment continuer et finalement boucler son œuvre ? Après avoir suivi ce cours, vous saurez faire, tout simplement.

Are you ready to unlock the power of artificial intelligence and revolutionize your writing process? Whether you're a blogger, author, marketer, or entrepreneur, AI Writing Secrets provides the ultimate roadmap to harnessing AI for faster, smarter, and more engaging content creation.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

لا تؤجِّل كتابات اليوم إلى الغد! للكتابة أسرار عديدة تتكشَّف مع الزمن والممارسة والخبرة، ولا يمكن تقديم نصائح معلَّبة للكتابة، ولكن يمكن تقديم مفاتيح تساعد الموهوبين على الدخول في ذلك العالم المثير، وتأخذ بيد المترددين لخوض رحلة لن ينسوها. هل تشعر بالعجز عن الاستمرار في الكتابة وترغب في تحقيق حلمك؟ هل تحتاج إلى الدعم والأمل ونصائح عملية من واقع التجربة والخبرة! هل تفتقر إلى شعلة الشغف وتحاول البدء من جديد؟

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills? This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners. Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

From baseball to biology, an award-winning journalist highlights the power of team chemistry in this "terrific" data-driven investigation of human relationships (Billie Jean King). Does team chemistry actually exist? Is there scientific or mathematical proof? Is team chemistry as real and...

While both nonfiction and fiction genres have their own challenges and complexities, there are several key reasons why many individuals may find writing nonfiction to be easier than writing fiction. Nonfiction offers opportunities for personal and professional growth while contributing significantly to the dissemination of knowledge and the improvement of shared comprehension. Whether aiming to educate, motivate, or provoke thought and stimulate reaction, a nonfiction author leaves a lasting impression on both readers and society.

Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things - which the authors themselves regularly write and talk about - it's also important to recognize that your author journey is a marathon, and not a sprint.

#1 New York Times bestselling author A.J. Jacobs undergoes a hilarious, poignant quest to understand what constitutes family—where it begins and how far it goes—in It’s All Relative, a “thought-provoking…delightful, easy-to-read, informative book” (Kirkus Reviews, starred review). A...

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”....

If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Writing a book is a bold undertaking, and during the process, no one escapes fear and self-doubt about their work. No matter how smart and accomplished you are, you'll be asking yourself, "Can I do this? Will it be good enough?" Believe it or not, your book can make a difference - even change the world - but only if you write it. The Busy Woman's Guide to Writing a World-Changing Book will help you navigate the emotional labor of committing your ideas to paper.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.