Business Research

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills? This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners. Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

From baseball to biology, an award-winning journalist highlights the power of team chemistry in this "terrific" data-driven investigation of human relationships (Billie Jean King). Does team chemistry actually exist? Is there scientific or mathematical proof? Is team chemistry as real and...

AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.

Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.

Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things - which the authors themselves regularly write and talk about - it's also important to recognize that your author journey is a marathon, and not a sprint.

This book gives you the specific scripts to improve even the most difficult personalities!

Transform your knack for creating compelling resumes into a profitable business with How to Start a Resume Writing Business. Discover the essential steps to build a successful resume writing service, from understanding market demands and crafting personalized resumes to acquiring clients and scaling your business. Whether you are a seasoned HR professional or a writing enthusiast, this guide will equip you with the knowledge and skills necessary to thrive in the competitive resume writing industry.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!

If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

Narrating Audible Books at Home: A Step-by-Step Guide by Rachel Edwards is a practical guide for authors who want to narrate and produce their own audiobooks. It provides a framework for creating Audible books from the comfort of home through a do-it-yourself approach. The book covers the entire process of audiobook creation, from making the initial decision to narrate your work, setting up accounts, preparing your studio space and equipment, techniques for quality narration, editing audio files, uploading to ACX, troubleshooting issues, calculating costs, and marketing the finished product.

It's the 21st century, yet most companies maintain a 20th-century corporate culture. Despite instant communication and collaboration through wireless computers and smartphones, employers needlessly rent or own office space. Bryan Miles has a reality check for you: the future of business is virtual, and it's going to take more than technology upgrades for you to upgrade your workplace environment.

“A page-turner that reads like a mystery”​ (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever...

This is a self-publish, guidebook to help you along your journey to becoming a first-time publisher on Amazon KDP and other platforms. This could be your path to financial freedom and books will be around forever. You will get the opportunity to create generational wealth for your family and loved ones in perpetuity. As royalties is an asset that you can pass down to your children forever. I don’t just want you as a listener to think to yourself and say this is your dream, however, you are not taking the necessary steps and initiative to get your dreams to become reality.

Are you ready to become a published author and earn passive income from your knowledge, skills, or passion? In this practical, no-fluff audiobook, self-publishing expert Evelyn Grace Harper walks you through everything you need to know to successfully write, publish, and market your first eBook or audiobook—even if you’ve never written a book before.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

This isn't your ordinary "book about writing books." It's real, no-BS advice from someone who's done it—and has learned from the dozens of successes and failures of himself and his clients—from self-help to memoir to business, and everything in between. It demystifies every single step of the book writing process, from ideation to validation to outlining to writing habits, publishing and marketing.