Business Research
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Auteur(s): Eddie Yoon
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
- Date de publication: 2017-05-05
- Langue: Anglais
- Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
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14,47 $ ou gratuit avec l'essai de 30 jours
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UX Management Methods
- A User Experience Design Leadership Guide for Beginners: How to Lead UX Designers or Master the UX Research Lifecycle as a Team of One
- Auteur(s): Jon Binder
- Narrateur(s): Jon Binder
- Durée: 3 h et 14 min
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UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.
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UX Management Methods
- A User Experience Design Leadership Guide for Beginners: How to Lead UX Designers or Master the UX Research Lifecycle as a Team of One
- Narrateur(s): Jon Binder
- Durée: 3 h et 14 min
- Date de publication: 2021-12-23
- Langue: Anglais
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Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics....
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18,74 $ ou gratuit avec l'essai de 30 jours
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Business Ethics for Better Behavior
- Auteur(s): Jason Brennan, William English, John Hasnas, Autres
- Narrateur(s): Asa Siegel
- Durée: 11 h et 43 min
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Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong? Why do normal, decent businesspeople of good will sometimes do the wrong thing? And how can we use the answer to these questions to get ourselves, our coworkers, our bosses, and our employees to behave better?
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Business Ethics for Better Behavior
- Narrateur(s): Asa Siegel
- Durée: 11 h et 43 min
- Date de publication: 2022-02-15
- Langue: Anglais
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Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face....
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22,26 $ ou gratuit avec l'essai de 30 jours
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Seven Lost Secrets of Success
- Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
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During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.
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Seven Lost Secrets of Success
- Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
- Date de publication: 2007-12-19
- Langue: Anglais
- During the 1920s and 1930s, Bruce Barton was a household name in America....
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16,68 $ ou gratuit avec l'essai de 30 jours
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Auteur(s): Libby Gill
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
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Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Date de publication: 2013-08-06
- Langue: Anglais
- Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect....
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33,39 $ ou gratuit avec l'essai de 30 jours
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Auteur(s): Douglas T. Kenrick, Vladas Griskevicius
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 43 min
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 43 min
- Date de publication: 2013-09-20
- Langue: Anglais
- When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests we are often irrational, biased, and occasionally even moronic....
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38,96 $ ou gratuit avec l'essai de 30 jours
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Story Dash
- Find, Develop, and Activate Your Most Valuable Business Stories . . . In Just a Few Hours
- Auteur(s): David Hutchens
- Narrateur(s): David Hutchens
- Durée: 4 h et 19 min
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Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.
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Story Dash
- Find, Develop, and Activate Your Most Valuable Business Stories . . . In Just a Few Hours
- Narrateur(s): David Hutchens
- Durée: 4 h et 19 min
- Date de publication: 2021-10-26
- Langue: Anglais
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Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive....
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22,26 $ ou gratuit avec l'essai de 30 jours
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Auteur(s): Vic Johnson
- Narrateur(s): Wes Talbot
- Durée: 1 h et 34 min
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“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.
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Easy to understand and implement
- Écrit par Mitch le 2025-01-22
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How to Write a Book This Weekend, Even If You Flunked English Like I Did
- Narrateur(s): Wes Talbot
- Durée: 1 h et 34 min
- Date de publication: 2013-04-11
- Langue: Anglais
- How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time....
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3,70 $ ou gratuit avec l'essai de 30 jours
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Comment écrire un livre
- Master Class
- Auteur(s): Bruno Jarrosson
- Narrateur(s): Bruno Jarrosson
- Durée: 45 min
- Production originale
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Qui n'a jamais rêvé d'écrire un livre aérien pour buter pesamment contre l'obstacle ? Écrire un livre est certes un rêve fréquent, c'est aussi et surtout une compétence. Bruno Jarrosson qui a déroulé du câble sur le sujet en écrivant trente livres vous explique tout ce qu'il faut savoir pour coucher son rêve sur le papier. Par quoi commencer, comment continuer et finalement boucler son œuvre ? Après avoir suivi ce cours, vous saurez faire, tout simplement.
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Comment écrire un livre
- Master Class
- Narrateur(s): Bruno Jarrosson
- Série: Master Class
- Durée: 45 min
- Date de publication: 2017-11-16
- Langue: Français
- Qui n'a jamais rêvé d'écrire un livre aérien pour buter pesamment contre l'obstacle ? Écrire un livre est certes un rêve fréquent, c'est aussi et surtout...
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13,95 $ ou gratuit avec l'essai de 30 jours
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Auteur(s): Renee Evenson
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Date de publication: 2017-12-12
- Langue: Anglais
- Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....
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26,00 $ ou gratuit avec l'essai de 30 jours
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Technical Writing for Dummies, 2nd Edition
- Auteur(s): Sheryl Lindsell-Roberts
- Narrateur(s): Emily Durante
- Durée: 7 h et 58 min
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Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.
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Technical Writing for Dummies, 2nd Edition
- Narrateur(s): Emily Durante
- Durée: 7 h et 58 min
- Date de publication: 2023-09-26
- Langue: Anglais
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Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more....
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27,83 $ ou gratuit avec l'essai de 30 jours
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Intangibles
- Unlocking the Science and Soul of Team Chemistry
- Auteur(s): Joan Ryan
- Narrateur(s): Joan Ryan
- Durée: 8 h et 31 min
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From baseball to biology, an award-winning journalist highlights the power of team chemistry in this "terrific" data-driven investigation of human relationships (Billie Jean King). Does team chemistry actually exist? Is there scientific or mathematical proof? Is team chemistry as real and...
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Intangibles
- Unlocking the Science and Soul of Team Chemistry
- Narrateur(s): Joan Ryan
- Durée: 8 h et 31 min
- Date de publication: 2020-04-28
- Langue: Anglais
- From baseball to biology, an award-winning journalist highlights the power of team chemistry in this "terrific" data-driven investigation of human relationships (Billie Jean King). Does team chemistry actually exist? Is there scientific or mathematical proof? Is team chemistry as real and...
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29,13 $ ou gratuit avec l'essai de 30 jours
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The Book Marketing Bible
- 39 Proven Ways to Build Your Author Platform and Promote Your Books on a Budget (Kindle Bible)
- Auteur(s): Tom Corson-Knowles
- Narrateur(s): Greg Zarcone
- Durée: 2 h et 42 min
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If you want to live the lifestyle of your dreams as a writer and author, you must listen to this book! You're about to learn 39 proven strategies for marketing your book on a budget. Whether you're a self-published author, traditionally published, or just starting out writing your first book, these proven marketing strategies will work for you if you put them into action. Wouldn't it be great to know that your time spent marketing your book would actually be time well-spent instead of time wasted?
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The Book Marketing Bible
- 39 Proven Ways to Build Your Author Platform and Promote Your Books on a Budget (Kindle Bible)
- Narrateur(s): Greg Zarcone
- Durée: 2 h et 42 min
- Date de publication: 2014-07-02
- Langue: Anglais
- The Book Marketing Bible is loaded with step-by-step tutorials so you don't have to learn about a new strategy and then spend hours trying to figure out how to actually implement it....
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8,71 $ ou gratuit avec l'essai de 30 jours
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Persuasion: 3 Manuscripts - Persuasion Definitive Guide, Persuasion Mastery, Persuasion Complete Step by Step Guide
- Auteur(s): Ryan James
- Narrateur(s): Miguel Rodriguez
- Durée: 3 h et 51 min
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Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.
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Persuasion: 3 Manuscripts - Persuasion Definitive Guide, Persuasion Mastery, Persuasion Complete Step by Step Guide
- Narrateur(s): Miguel Rodriguez
- Durée: 3 h et 51 min
- Date de publication: 2017-09-15
- Langue: Anglais
- Persuasion is one of the most important skills to acquire and it is all around us....
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18,74 $ ou gratuit avec l'essai de 30 jours
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The Relaxed Author
- Books for Writers, Book 13
- Auteur(s): Joanna Penn, Mark Leslie Lefebvre
- Narrateur(s): Joanna Penn, Mark Leslie Lefebvre
- Durée: 4 h et 39 min
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Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things - which the authors themselves regularly write and talk about - it's also important to recognize that your author journey is a marathon, and not a sprint.
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The Relaxed Author
- Books for Writers, Book 13
- Narrateur(s): Joanna Penn, Mark Leslie Lefebvre
- Série: Books for Writers, Livre 13
- Durée: 4 h et 39 min
- Date de publication: 2021-09-22
- Langue: Anglais
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Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms....
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13,12 $ ou gratuit avec l'essai de 30 jours
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How to Start a Resume Writing Business
- A Step-by-Step Guide to Launching, Managing, and Growing Your Resume Writing Enterprise
- Auteur(s): VentureNest Books
- Narrateur(s): Alex Freeman's voice replica
- Durée: 2 h et 51 min
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Transform your knack for creating compelling resumes into a profitable business with How to Start a Resume Writing Business. Discover the essential steps to build a successful resume writing service, from understanding market demands and crafting personalized resumes to acquiring clients and scaling your business. Whether you are a seasoned HR professional or a writing enthusiast, this guide will equip you with the knowledge and skills necessary to thrive in the competitive resume writing industry.
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How to Start a Resume Writing Business
- A Step-by-Step Guide to Launching, Managing, and Growing Your Resume Writing Enterprise
- Narrateur(s): Alex Freeman's voice replica
- Durée: 2 h et 51 min
- Date de publication: 2025-09-29
- Langue: Anglais
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Transform your knack for creating resumes into a profitable business with How to Start a Resume Writing Business. Discover the steps to build a successful resume writing service, from understanding market demands and crafting personalized resumes to acquiring clients and scaling your business.
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8,71 $ ou gratuit avec l'essai de 30 jours
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Too Much Information
- Understanding What You Don’t Want to Know
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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William Shatner?
- Écrit par Robert Doyle le 2021-01-14
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
- Date de publication: 2020-11-17
- Langue: Anglais
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The best-selling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it - but sometimes seek it out....
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17,81 $ ou gratuit avec l'essai de 30 jours
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Auteur(s): Jon Picoult
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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Great info but too much blah blah
- Écrit par Steve le 2022-12-12
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
- Date de publication: 2022-01-18
- Langue: Anglais
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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22,26 $ ou gratuit avec l'essai de 30 jours
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Auteur(s): Greg Nanigian
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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14,47 $ ou gratuit avec l'essai de 30 jours
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AI-Powered Customer Experience
- The Future of Call Center Excellence
- Auteur(s): Sam Zuker
- Narrateur(s): James A. Hillman
- Durée: 6 h et 42 min
- Version intégrale
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AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together. Thirty years ago, when I first stepped into a call center, success was measured by how many calls an agent could handle per hour. The faster you moved customers along, the better your numbers looked.
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AI-Powered Customer Experience
- The Future of Call Center Excellence
- Narrateur(s): James A. Hillman
- Durée: 6 h et 42 min
- Date de publication: 2025-10-08
- Langue: Anglais
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AI-Powered Customer Experience, The Future of Call Center Excellence. Future belongs to organizations that understand how to measure what matters: customer lifetime value, emotional satisfaction, effort reduction, and the seamless orchestration of human and artificial intelligence working together.
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