Business Steps

It just makes sense, when you understand your audience and they feel understood, you’ll win more clients and make more sales in ANY economy. Mike Caldwell was a paramedic for 12 years before falling off a cliff and breaking his arm, leg, and back. As important as his skills were with starting IV’s, administering medications, and intubating patients, his greatest strengths were understanding his patient’s pain and having them believe and trust that he was there to help.

Most entrepreneurs start with freedom in mind but end up trapped by their own workload. You wake up already stretched thin—emails waiting, invoices stacking, clients expecting miracles. The dream that once drove you now drains you. You’ve been told to scale by hiring and delegating. Yet deep down, you know adding people won’t fix the overwhelm—it only multiplies it. There’s another path.

In the hospitality space, Three and Jackie Carpenter know full well the importance of leading teams who are loyal, engaged, and happy. Working in an industry where customer expectations are at an extreme, Three and Jackie have applied a mindset of treating employees like customers. They've developed a five-step roadmap to creating positive employee experiences and company cultures where connection is the crux of the team's success.

The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases and how to avoid the critical missteps that threaten the foundation of your business.

After founding or co-founding over 15 start-ups and investing in another 50 early stage ventures as an angel investor, author Howard Love came to understand that a start-up unfolds in a predictable pattern. The more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it.

My real story starts with a disaster, an unmitigated, pull-the-rug-from-under-you, clean-out-the-bank-account disaster. But had it not happened, The Police would never have risen to become the biggest rock band in the world; Jools Holland would not have ended up on TV; The Bangles, The Go-Go’s, R.E.M., and many other music stars might never have made it either. It’s strange how a fluke, a disaster, an unlikely event can lead to incredible results. But that is in essence what happened to me....

This book will help you develop a successful strategy to build awareness for your brand, increase your audience, keep your audience engaged, and most importantly, make money on YouTube.

This is where your career finally takes off as the leader of your own dedicated team! Are you ready to start earning more by learning how to become a successful product manager? Have you managed to get an interview for a product manager position and need help on how to go about it? The product manager plays a central and crucial role in any company. In a world driven by the consumption of products, they get to decide what products to create, how to sell them, and who to sell them to. So, if you aspire to become one, you’ve got to be ready for it.

MAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOU EVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from three different schools to the Final Four, success isn’t about shortcuts. Pitino’s secret–and the reason he has become both a great coach and one of...

Are you ready to turn your business idea into reality? Steps to Start a Successful Small Business provides instructions to launch and grow your business from the ground up. Perfect for aspiring entrepreneurs, small business owners, and anyone looking to start a profitable venture, this guide is packed with actionable tips, real-world examples, and proven strategies. With easy-to-follow advice, this book will help you avoid common pitfalls and accelerate your path to success.

With a focus on small steps, big results, Ashley Fitzgerald provides a roadmap of micro habits, habit stacking, and simple tasks for great results. Perfect for anyone seeking personal growth strategies, goal setting, and lasting consistency and motivation. This book dismantles the toxic myth of the “All-or-Nothing Fallacy”—the flawed belief that meaningful change must be drastic, immediate, and painful. This book is the anti-hustle, anti-overwhelm guide to lasting change, built not for superheroes, but for real people living busy, complicated lives.

“My dad was a pastor and cheated on my mom. She committed suicide. He died of cancer. I defied the odds, and so can you.” Chris’ story is proof that though life rarely gives us what we hope for, we can still beat the odds and achieve a meaningful life. Every challenge presents a choice - a choice to either let circumstances define us or to do exactly the opposite. Chris has made it a point to do exactly the opposite by defining his own life and taking purposeful steps to overcome every challenge thrown his way.

Have you had your license for a while and not done anything with it? Are you new to the world of Ham Radio? This is the book for you! You will learn everything you need about buying your first equipment, setting up your radio room, and troubleshooting issues. You will also get a peek into how amateur radio operators talk and how to understand their jargon.

Turn cutting-edge AI into a dependable income stream—even if you’ve never written a line of code. Tired of trading time for money? Wondering how people are making serious cash with artificial intelligence while you’re still scrolling social media? This practical, inspiring guide shows exactly how everyday entrepreneurs are earning $5,000+ a month by leveraging AI tools you can start using today.

Transform your business without disrupting your daily operations—unlock the power of Kaizen, even in the most demanding environments. Are you a leader constantly seeking ways to enhance productivity and success but need help finding sustainable improvement strategies? Do you dream of embedding continuous improvement within your organization without overwhelming your existing workflows? You may also have encountered resistance to introducing new methodologies and need a compelling way to make improvements work in your unique setting.

I determined to learn everything I could about Google SEO and getting on the first page of the world's largest search engine. I read all the SEO books and everything I could find about link building and website marketing. I put together an SEO process for every post I wrote and the results were astounding. I tripled my Google search traffic over the next year and doubled my monthly blogging income. Best yet, using it frequently means I've perfected the process and now it takes very little time to rank a post on Google.

Your profit margins could be 30% bigger than they are right now… All you need is one simple tool. Read on! Did you know that in 2023, companies that used AI benefited from an average 30% profit increase? The number of businesses using AI is ever-increasing, and with results like this, it’s little wonder. But the profit increase is just the icing on the cake. AI offers long-established companies and small startups alike a huge range of advantages.

Birth, death, and conflict - three things you truly can't avoid. Whether it's big or small, conflict eats into productivity and makes people feel stuck. Yet solutions exist for even the toughest situations with the most intractable people. The answer lies in better communication - not just using different words, but rather learning to think differently. I Hear You supplies proven techniques for stepping outside one's point of view and seeing things from other perspectives.

Traditional jewelers are struggling, more so now than ever before. The Internet has opened up a near-infinite supply of products, sending consumer spending far and wide. To thrive in this fast-changing world we find ourselves in today, you must now become a digital jeweler. It’s no longer acceptable to continue with the same strategies you’ve had from as little as 10 years ago. Simply put, the world has changed, and so should you.

I was told that 'girls can do anything that boys can do...', but it helps to know the unwritten rules if you struggle to be seen and heard the right way, don't know how to ask for the mentorship you need, aren't getting promoted as fast as you deserve, or find it difficult to achieve a fair balance between home and work, The Unwritten Rules of Women's Leadership will give you the self-awareness, confidence and tools to lead yourself, your teams and your organisation effectively.