Business Storytelling

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls?

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.

In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

In Business Spotlight Audio 4/2015 für Juli/August gibt es zwei Spezialthemen. Zunächst geht es darum, wie sich häufig eher eintönige Präsentationen durch das Erzählen von Geschichten so interessant gestalten lassen, dass sich die Teilnehmer später gerne und vor allem gut daran erinnern können. Der zweite Schwerpunkt befasst sich mit der Frage, wie man andere von seinen Qualifikationen überzeugen und so seine Aufstiegschancen erhöhen kann. Wie man über Ereignisse berichtet, üben Sie im Grammatikteil. In English on the Move checken Sie in ein Hotel ein. Und in der Rubrik Easy English üben Sie, wie Sie Feedback geben und entgegennehmen.

In Business Spotlight Audio 8/2021 für August hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Und mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In der Rubrik "Communication" geht es um das Delegieren von Aufgaben. In Interviews erfahren Sie alles über digitale Währungen und wie wichtig für Führungskräfte das richtige Fokussieren ist.

Wie man ein Unternehmen aufbaut, ein Produkt entwickelt oder generell im Business Erfolg hat, zeigt iPod-Erfinder und Silicon-Valley-Ikone Tony Fadell. Ob Berufseinsteiger, die mit dem Gedanken spielen, ein Start-up zu gründen, Unternehmer, die überlegen, ihr Business zu verkaufen, oder Entwickler, die ein Produkt erschaffen wollen, das den Markt revolutioniert – die meisten stehen irgendwann vor Problemen im Businessalltag, bei denen ein guter Rat weiterhelfen würde.

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

In Business Spotlight Audio 08/2023 für August hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In "Career Coach" erfahren Sie, wie Sie mit dem Erzählen von Geschichten Vertrauen schaffen. In "Business Skills" erhalten Sie Tipps, wie Sie Veränderungen im Arbeitsalltag kommunizieren. Sie hören, wie Umzugsunternehmen in Japan Personen und Ihre Habseligkeiten verschwinden lassen, warum der Anbau von Seetang gut fürs Klima ist und ob freie Tage für die mentale Gesundheit sinnvoll sind.

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

In Business Spotlight Audio 7/2021 für Juli hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Und mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In der Rubrik "Communication" geht es um den Einsatz von Geschichten. In "Careers" lesen Sie, wie Sie eine Beförderung nicht verpassen und wie wichtig die Fürsorge von Vorgesetzten dem Team gegenüber ist. Eine Besteuerung von Online-Umsätzen ist Thema eines Interviews. In "Skill Up" erweitern Sie Ihren Wortschatz mit Begriffen zur "Nachhaltigkeit". Die Kurzgeschichte hat den Titel "Nudge".

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. "In The Business of Stories", bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

Storytelling creates an understanding of purpose by painting a picture in the customer's mind. It allows the business to stand out because the customers can easily relate to the product or service. When using storytelling properly, you can grow your business to new heights. You'll be able to create a unique and memorable marketing strategy, which will generate more sales, create bonds with the customers, and develop customer loyalty - just to name a few benefits. This book will teach you how to tell stories properly in order to achieve all those great benefits listed above.

Tim Draper called this book the new bible for startup founders for a reason. It’s the A-Z recipe for creating a powerful pitch deck with all the right ingredients. Filled with tips and stories of what worked and what failed, peppered with insightful quotes from Silicon Valley Leaders.

Unlock the full potential of your Instagram presence with "Instagram Branding: Mastering Visual Storytelling and Engagement for Business Success." Whether you're an entrepreneur, marketer, influencer, or small business owner, this book is your ultimate guide to creating a powerful and engaging brand on Instagram. Dive into the world of visual storytelling, learn the secrets of creating compelling content, and discover how to build a loyal community of followers.

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations.