Business Strategy

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

The incredible tale of how ambitious oil rivals Marcus Samuel, Jr., and Henri Deterding joined forces to topple the Standard Oil empire Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman. In 1889, John D. Rockefeller is at the peak of...

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people's full humanity as well as their economic interests.

The Success Equation reveals how the right mindset, strategy, and daily action create lasting achievement. In this practical and inspiring audiobook, Dr. Bhaskar Bora combines psychology, motivation, and real-world examples to show that success is not luck—it is a formula you can follow. Listeners will discover how to shift mindset, build winning habits, and execute clear strategies that turn ambition into reality. With insights on resilience, decision-making, and personal growth, this audiobook is both a motivational boost and a step-by-step roadmap for high performance.

Whether it shows up as stress, top-down leadership styles, drama, or uncertainty, fear kills good decision-making, dampens morale, lowers employee engagement, and hurts bottom-line growth. The good news is that there's an antidote: Freedom at Work. In this groundbreaking book, Traci Fenton brings together decades of original research, based on her team's work with hundreds of top companies around the world, such as The WD-40 Company, Mindvalley, DaVita, Menlo Innovations, Zappos, HCL Technologies, and more, revealing the proven pathway to leadership success.

What’s the worst thing you can hear when you have a good idea at work? “That’s not how we do it here!” In their iconic bestseller Our Iceberg Is Melting, John Kotter and Holger Rathgeber used a simple fable about penguins to explain the process of lead­ing people through major...

People all over the world have changed their marriages, careers, personal lives, and overall satisfaction with life through learning how to be faster thinkers, as this is an essential skill. With these five simple steps, you’ll learn: pоѕіtіvе thinking fоr bеttеr results, how tо thіnk your wау to success, rеаѕоnѕ fоr studуіng smarter, and much more.

The world of work, the way we work and we, who work, will continue to evolve. From commuting to large industrial units, to operating from structured cabins and now from homes―every change has brought its set of challenges. It has become imperative for humans to be at the forefront of it.Human...

In defiance of the stereotypes trotted out by yesterday's pundits, modern India's rise is both unusual and unexpected. It is unusual because some of the sharpest economic improvements are being observed in those sections of Indian society which were thought to be the most disadvantaged: women...

If you're looking to make the most of artificial intelligence and blockchain technology for your business, this audiobook is for you. Artificial intelligence and blockchain are the tech of the future. But if you're not already working in the field or studying their depths, it can be difficult to find information in layman's terms. As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business: outsource, automate, scale, marketing.... AI and blockchain technology could revolutionize the way business is done.

Ya sea que estés lanzando un cohete o planeando una fiesta de cumpleaños, las habilidades de gestión de proyectos son fundamentales para garantizar que todo salga a la perfección. Ahora más que nunca, las organizaciones buscan formas flexibles, rentables y eficientes de lograr sus objetivos, y la gestión de proyectos eficaz es la respuesta. No solo es una habilidad en demanda en casi todas las industrias, sino que también es una de las habilidades más transferibles que puedas adquirir.

Reclaim Your Author Career is the insightful guide you’ve been looking for to build a writing life that fits like a glove, brings you the satisfaction you’ve dreamed of, and empowers you to create a life worth celebrating. If you like individualized advice, fresh storytelling strategies, and deeper self-knowledge, then you’ll love Claire Taylor’s revolutionary approach to unlocking the creative life you deserve.

This powerful, easy-to-follow guide reveals the best modern methods for generating passive income in today’s fast-changing world. Instead of outdated advice, you’ll find actionable steps tailored to today’s opportunities—so you can start seeing results faster, with less guesswork.

كتاب خرافات الاستراتيجية هو النتاج النهائي لعشر سنوات من العمل. على عكس العديد من كتب الاستراتيجية الأخرى، فهو لا يعكس آراء أو معتقدات لا أساس لها من الصحة. بدلًا من ذلك، فهو يرتكز على نتائج (أفضل) الأبحاث. لقد تم تأليفه بناءً على أكثر من 150 مقالة وكتابًا أكاديميًا، تم تقليصها من القائمة الأصلية التي يبلغ طولها 10 أضعاف ذلك.

You can spend years grinding away on YouTube without ever making money or building your audience. Or you can decide to discover how to create a massive audience on YouTube and get the exposure you deserve. In the modern world, no brand can gain worldwide recognition without a solid social media game. Instagram is the most important platform to create the exposure you and your business deserve.

An investment banker and professor explains what really drives success in the tech economy Many think that they understand the secrets to the success of the biggest tech companies: Facebook, Amazon, Apple, Netflix, and Google. It's the platform economy, or network effects, or some other magical...

기업의 존재 이유, 기업을 살아 움직이게 하는 핵심을 다시 돌아본다! 웅진그룹의 총수 윤석금 회장이 첫 번째 책 『긍정이 걸작을 만든다』에 이어 10년 만에 두 번째 책 『사람의 힘 : 영원한 세일즈맨 윤석금이 말한다』를...

The ChatGPT Hustler’s Bible is your no-BS blueprint for breaking free from the hustle trap and building real, scalable, unstoppable online cash flow, with tools that never sleep and systems that don’t care about your background, resume, or following. This is the playbook for underdogs, digital rebels, and solo tacticians ready to use ChatGPT not just to create, but to dominate.

Our book provides fundamentals tools and guidance to use as you start a new business, grow an existing business or use simple capital raising strategies. We also discuss complex capital raising (such as Securities and Intellectual Property). As the authors of Raising Capital, we have attempted to give you ideas, suggestions, examples and enough information for you to start the long hard and rewarding process of starting your own business or restoring life to an existing business.