Business Wars History

Sun Tzu’s The Art of War is the master key to power and victory and is the most important book ever written on overcoming obstacles and defeating your foes. All of the book’s millennia-old wisdom can be yours in a single sitting. Discover today why The Art of War has guided soldiers, generals, martial artists, and seekers throughout the ages.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

In Sovereign Soldiers, Grant Madsen tells the story of how this cast of characters assumed an unfamiliar and often untold policymaking role. Seeking to avoid the harsh punishments meted out after World War I, military leaders believed they had to rebuild and rehabilitate their former enemies; if they failed they might cause an even deadlier World War III.

“A tale of rapacious colonialism, Cold War spy games, dazzling technical innovation, big business rivalry, big power geopolitics . . . Niarchos has produced an unflinching, landmark work on the nature of extractive capitalism.” —Patrick Radden Keefe, New York Times best-selling author of...

Celebrating a decade of Columbia Global Reports, the Forerunners series revives groundbreaking works of investigative journalism and incisive analysis published a century before CGR’s founding. These texts, once forgotten or underexplored, reflect CGR’s core mission: fearless reporting...

A propulsive human drama that chronicles the mass exodus of Jews from Eastern Europe to America in the early years of the twentieth century, and the men who made it possible. Over thirty years, from 1890 to 1921, 2.5 million Jews, fleeing discrimination and violence in their homelands of Eastern...

Por mas de dos siglos, El arte de la guerra ha sido la guía mas completa de estrategia militar. Un clásico de la literatura china, se ha convertido en lectura esencial para quienes buscan el éxito, tanto en la vida personal como en los negocios. “Uno de los rasgos más interesantes del...

Few works in human history have shaped the course of warfare, strategy, and leadership as profoundly as The Art of War by Sun Tzu. Written over 2,500 years ago during China’s Warring States period, this timeless treatise transcends its origins as a military manual, offering wisdom that applies not only to warfare but to politics, business, diplomacy, and personal growth. At its core, The Art of War is a philosophy of strategy—one that emphasizes intelligence, adaptability, and the mastery of conflict through knowledge rather than brute force.

In March 2004, high school freshman Shauna Fleming invited 1,100 schoolmates to join her in "A Million Thanks", a campaign to collect and distribute one million letters of appreciation to current and past military men and women at home and overseas. Within six months, she received the one millionth letter. Since then, she has raised her goal to 1.4 million letters, one for each member of the U.S. armed services.

For readers of Dopesick and Drug Use for Grown-Ups--a celebrated cannabis attorney's insider look at the War on Drugs and what comes next for the drug legalization movement. Spoiler: everyone uses drugs. Whether you’re popping an aspirin for a headache, pushing through the day with an extra...

“Whatever it takes” That was Federal Reserve Chairman Ben Bernanke’s vow as the worst financial panic in more than fifty years gripped the world and he struggled to avoid the once unthinkable: a repeat of the Great Depression. Brilliant but temperamentally cautious, Bernanke researched and...

A business biography of George Washington, focusing on his many innovations and inventions. George Washington: general, statesman...businessman? Most people don't know that Washington was the country's first true entrepreneur, responsible for innovations in several industries. In George...

The timeless original text; required listening for any business-person or athlete interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle. Includes a soundtrack entitled "The Mysterious Sound of Wind in the Bamboo", a 43-minute 14-track collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

A Arte da Guerra é a bíblia dos estrategistas. Sai do universo militar para conquistar o mundo político e empresarial. Há mais de 2.500 anos, o general chinês Sun Tzu compilou os personagens filosóficos que sintetizam estratégias eficientes. Mistério, dissimulação, astúcia e surpresa são os pilares deste tratado. Um livro profundo, repleto de metáforas, que encanta e intriga os estudiosos no mundo todo.

The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.

Written in the fifth century BCE, by Sun Tzu and Wu Tzu, it remains one of the most celebrated works on war in the literature of China. While the chariot is gone and weapons have changed, these ancient masters have held their own. Since they deal chiefly with the fundamental principles of war, with the influence of politics and human nature on military operations, they show most strikingly how unchanging these principles are.

The Art of War has been applied to many fields outside of the military. Many business books have applied the lessons taken from the book to office politics and corporate business strategy. Many Japanese companies make the book required reading for their key executives. The book is also popular among Western business circles citing its utilitarian value regarding management practices. Many entrepreneurs and corporate executives have turned to it for inspiration and advice on how to succeed in competitive business situations.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

Sun Tzu said: The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. The art of war, then, is governed by five constant factors, to be taken into account in one's deliberations, when seeking to determine the conditions obtaining in the field. These are: (1) The Moral Law; (2) Heaven; (3) Earth; (4) The Commander; (5) Method and discipline. The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.

Written in the sixth century BC by senior military general and advisor Sun Tzu, The Art of War has been adopted by strategists the world over. The tactics detailed in the work are appropriate even today, after two and a half millennia, for all those wishing to obtain the best performance from their soldiers and subordinates, sports athletes, and themselves.