Business Wars History

In March 2004, high school freshman Shauna Fleming invited 1,100 schoolmates to join her in "A Million Thanks", a campaign to collect and distribute one million letters of appreciation to current and past military men and women at home and overseas. Within six months, she received the one millionth letter. Since then, she has raised her goal to 1.4 million letters, one for each member of the U.S. armed services.

With Cutler Dawson at the helm for the last 14 years, Navy Federal Credit Union, the world's largest credit union, has quadrupled the size of the organization and made it an industry leader in customer service. It is now one of the most fiercely trusted and smoothly run financial institutions in the world ranked by Fortune magazine as a Best Place to Work for eight years. This book reveals an honest and straightforward look at Dawson's leadership philosophy and guiding principles.

The timeless original text; required listening for any business-person or athlete interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle. Includes a soundtrack entitled "The Mysterious Sound of Wind in the Bamboo", a 43-minute 14-track collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

The Art of War is an ancient Chinese military treatise dating from about the fifth century BCE. The work contains a detailed explanation and analysis of the Chinese military, from weapons and strategy to rank and discipline. It also stresses the importance of intelligence operatives and espionage to the war effort.

The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.

Written in the fifth century BCE, by Sun Tzu and Wu Tzu, it remains one of the most celebrated works on war in the literature of China. While the chariot is gone and weapons have changed, these ancient masters have held their own. Since they deal chiefly with the fundamental principles of war, with the influence of politics and human nature on military operations, they show most strikingly how unchanging these principles are.

The Art of War has been applied to many fields outside of the military. Many business books have applied the lessons taken from the book to office politics and corporate business strategy. Many Japanese companies make the book required reading for their key executives. The book is also popular among Western business circles citing its utilitarian value regarding management practices. Many entrepreneurs and corporate executives have turned to it for inspiration and advice on how to succeed in competitive business situations.

Sun Tzu said: The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. The art of war, then, is governed by five constant factors, to be taken into account in one's deliberations, when seeking to determine the conditions obtaining in the field. These are: (1) The Moral Law; (2) Heaven; (3) Earth; (4) The Commander; (5) Method and discipline. The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.

It is not too often one can read or listen to a 2,600-year-old book and know that it still has relevance and importance today. The Art of War has long been considered not only a military classic, but a classic book in general. Sun Tzu’s treatise on various aspects and components of wartime strategy is highly recommended for insight into the Eastern mindset and military planning. It also can apply to business, legal, and educational situations as well.

Written in the sixth century BC by senior military general and advisor Sun Tzu, The Art of War has been adopted by strategists the world over. The tactics detailed in the work are appropriate even today, after two and a half millennia, for all those wishing to obtain the best performance from their soldiers and subordinates, sports athletes, and themselves.