Business Words

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

With his trademark humor and flair, bestselling linguist John McWhorter busts the myths and shares the history of the most controversial language topic of our times: pronouns The nature of language is to shift and evolve—but every so often, a new usage creates a whole lot of consternation...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

Great minds like Albert Einstein, Henry Ford, Dale Carnegie, and many more come together in this collection of memorable quotes about persistence, resilience, optimism, and success. These reflections will comfort, inspire, and motivate you daily. International best-selling author Marc Reklau shares his personal collection of motivational and inspirational quotes from the world’s greatest thinkers.

What type of leadership is needed in a moment that demands adaptive change? Tod Bolsinger, author of Canoeing the Mountains, is uniquely positioned to explore the qualities of adaptive leadership in contexts ranging from churches to nonprofit organizations. He deftly examines both the external challenges we face and the internal resistance that holds us back. When reflection and relationships are combined into a life of deliberate practice, leaders become both stronger and more flexible.

Effective communication is the ultimate currency. It *is* the way to trusted relationships, great work and a happy life—and it’s a team sport. All of us play a role.

Bill Cates’ newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects.

Discover the secrets of written persuasion!

Dr. David Levy is a media consultant who has appeared on over 70 television and radio broadcasts, from CNN to National Geographic, to provide psychological perspectives on current events. His previous works have been published internationally, many of them becoming best sellers. In this book, Levy approaches listeners on a more personal level but carries the same expertise that he’s shared with viewers and listeners worldwide.

Instant Wall Street Journal bestseller! From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room. Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence...

Supercharge your speech to get what you want out of every conversation with this fun and practical guide to verbal vividness. An eye-opening guide on how we talk and write to one another, Word Wise explores 400+ of the most common cases of word trash (filler words, hyperbole, and abstractions)...

A chapter from Zoom by Daniel Roberts and Fortune contributors. With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

Do you ever look at the clock and wonder where the day went? You spent all this time at work and didn't come close to getting everything done. Tomorrow try something new. Use the Pomodoro technique to work in focused sprints throughout the day. In Pomodoro Technique Illustrated, Staffan Noteberg shows you how to organize your work to accomplish more in less time. There's no need for expensive software or fancy planners. You can get started with nothing more than a piece of paper, a pencil, and a kitchen timer.

Renowned investigative journalist Richard Behar delivers the definitive account of history’s largest—and longest-running—financial fraud, “the scale of the deception…beggars belief” (New York Post). Some $68 billion evaporated during Bernie Madoff’s epic confidence game. Two people...

Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.

Faced with a software project of epic proportions? Tired of over-committing and under-delivering? Enter the dojo of the agile samurai, where agile expert Jonathan Rasmusson shows you how to kick-start, execute, and deliver your agile projects. Combining cutting-edge tools with classic agile practices, The Agile Samurai gives you everything you need to deliver something of value every week and make rolling your software into production a non-event.

Your culture is your number-one competitive advantage. But here's the rub: Inspiring cultures don't happen by accident. You can't buy, borrow, or fake a great culture. You need to be deliberate about building a truly inspiring culture. That's where The Humor Advantage comes in.

What is a phrasal verb? A phrasal verb is when you take a verb and add a preposition, but the new combination doesn’t mean what either the original verb or preposition mean. So when someone says, “We will bring up that topic at the meeting,” it doesn’t mean someone is going to carry something upstairs! Instead, the phrasal verb “bring up” means to discuss something.

Chcesz opanowac slownictwo pozwalajace na swobodne prowadzenie rozmowy w róznych sytuacjach w pracy? Ten audio kurs na poziomie zaawansowanym wprowadza nauke zróznicowanych zwrotów uzywanych w pracy i podczas ubiegania sie o nowa posade. Poprzez wszechstronne rozszerzanie slownictwa kurs rozwija umiejetnosci komunikowania sie w biurze i róznych sytuacjach biznesowych.